At a Glance
- Tasks: Analyse performance data to improve digital services and user experiences.
- Company: Join a leading public sector organisation focused on digital transformation.
- Benefits: Competitive pay, generous pension, flexible hours, and 26+ days holiday.
- Other info: Collaborative environment with excellent career growth and professional development opportunities.
- Why this job: Make a real impact by using data to enhance services for citizens.
- Qualifications: Experience in performance measurement and strong communication skills.
The predicted salary is between 51447 - 51762 £ per year.
Pay up to £51,762, plus 28.97% employer pension contributions, hybrid working, flexible hours, and great work-life balance.
Do you want to work in a place where your dashboards, KPIs and data storytelling don't just inform decisions, but directly improve outcomes for people at the moments they need support most? This campaign covers four vacancies across three areas within DWP's Digital and Transformation Group: Communication, Collaboration and Network Services; the GOV.UK and Signposting team; and the Performance Analytics Hub.
You'll work alongside product managers, designers, engineers and researchers to ensure services are built with clear success measures, meaningful KPIs and a strong understanding of user behaviour from the outset. Your role goes beyond reporting - you'll help teams define what they are trying to achieve, understand how users move through complex journeys, and use insight to influence what happens next. The work you do will improve outcomes for citizens and strengthen digital services across all of DWP. The scale of what we do is extraordinary, and our purpose is unique. We'd love you to join us.
What skills, knowledge and experience will you need?
- Performance Measurement: Show how you've developed or shaped approaches to measuring performance. This could include defining meaningful KPIs, setting up frameworks, or translating high-level business goals into clear, measurable outcomes. We're looking for evidence of how your work has helped track performance and drive improvements.
- Communicating Analysis and Insight: Demonstrate how you communicate analysis in a clear and impactful way. Tell us how you've tailored your approach for different audiences, using the right mix of visuals, presentations or written outputs to bring your insights to life. Include examples of how your analysis has informed decisions or led to practical, actionable recommendations.
- Working Together: Provide examples of how you've worked collaboratively with others. This might include building strong relationships with stakeholders, sharing knowledge across teams, or contributing to a positive and inclusive team environment. Show how you support others and help create a culture where people feel valued and respected.
- User-Centred Analysis: Show how you use both quantitative and qualitative data to understand user needs and shape your analysis. Describe how you've delivered insights or recommendations that focus on the user, and how you've worked with user researchers or other colleagues to deepen that understanding. We're also interested in how you've helped others engage with user needs, data or stories in their work.
You and your role:
Performance Analysts in DWP shape how digital services are designed, measured and improved. You'll work closely with multidisciplinary teams to ensure measurement is built into services from the start, helping teams understand whether what they're delivering is actually making things better for users. You'll design and maintain performance measurement frameworks, including KPIs that reflect both user needs and organisational priorities. You'll also be responsible for implementing and optimising tagging strategies to enhance visibility of service interactions and user journeys. You'll help us understand how data is being captured and used across service lines to measure performance and identify areas for improvement.
You will move our teams beyond surface-level metrics by exploring how users move through services, where friction exists and what the data is really telling us about outcomes. You will work with Google Analytics data and write SQL in Google BigQuery to bring together different data sources, create meaningful analysis, and support clear and reliable dashboards using tools like Looker Studio and Power BI. Just as importantly, you'll spend time explaining what the data means. This could be tailoring insight for different audiences or helping teams use it to inform future decisions. Your work will help colleagues change what they do in the future, using evidence to improve services and better meet user needs.
This role is ideal for someone who enjoys working collaboratively, is curious about how services perform end-to-end, and cares about using data to make a real difference. If you like asking 'what does success really look like here?' and helping teams answer that question with evidence, then you're in the right place.
Details, Wages, Perks:
- Location: Your choice of Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield.
- Hybrid working: We work a hybrid model - some time at home and some in a hub collaborating face-to-face.
- Pay: Up to £51,762 (£44,447-£46,547 base salary plus a Digital Allowance of up to £5,215, depending on your capability as assessed at interview).
- Pension: Civil Service pension with employer contributions worth 28.97%.
- Holidays: Starting at 26 days, rising to 31 days. Up to 3 extra days off per month through flexi-time. Plus all the usual public holidays.
- Additional benefits: Flexible working, including flex-friendly policies, time off for volunteering and charitable giving, 'I Can Be Me in DWP' - supporting you to bring your authentic self to work, discounts and savings on shopping, days out and more, interest-free loans for bikes and season tickets, sports and social activities, professional development, coaching, mentoring and career progression opportunities.
Our culture and recognition:
- 2024 Diversity Employer of the Year (Computing Women in Tech Excellence Awards)
- Diverse and Inclusive Leadership (Digital Leaders Awards 2024)
- Commended: Best Place to Work in Digital (Computing Digital Technology Leaders Awards 2025)
- Recognised as one of the Best Public Sector Employers (Women in Tech Employer Awards 2025)
Process:
We know your time is valuable, so our process has just two stages:
- Apply: Submit your application via Civil Service Jobs (full instructions provided).
- Interview: A single-stage, face-to-face interview. Click APPLY for more information and to start your application.
Performance Analyst in Birmingham employer: DWP
At DWP, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that prioritises employee well-being and professional growth. With flexible working arrangements, generous holiday allowances, and a commitment to diversity, our Performance Analysts play a crucial role in shaping digital services that directly improve outcomes for citizens. Join us in a collaborative environment where your insights will not only inform decisions but also make a meaningful impact on the lives of those we serve.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Analyst in Birmingham
✨Tip Number 1
Get to know the company inside out! Research DWP's Digital and Transformation Group, their projects, and their values. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Practice your data storytelling skills! Be ready to explain how your past experiences with KPIs and performance measurement can directly impact user outcomes. Use real examples to illustrate your points and make them relatable.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and help you stand out when it comes to interviews.
✨Tip Number 4
Don’t forget to showcase your collaborative spirit! Be prepared to discuss how you've worked with diverse teams in the past. Highlight your ability to communicate insights clearly and how you’ve contributed to a positive team environment.
We think you need these skills to ace Performance Analyst in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the Performance Analyst role. Use the job description as a guide to showcase your relevant achievements and how they can contribute to improving outcomes for users.
Showcase Your Data Skills:Since this role is all about data storytelling, don’t forget to include specific examples of how you've used data to drive decisions. Whether it’s through KPIs or dashboards, let us see how your insights have made a real impact!
Communicate Clearly:When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. Remember, we want to see how you communicate analysis and insights effectively, so make it easy for us to understand your points.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right place. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at DWP
✨Know Your KPIs
Before the interview, brush up on key performance indicators relevant to the role. Be ready to discuss how you've defined and measured KPIs in your previous roles. This shows you understand the importance of performance measurement and can contribute from day one.
✨Tailor Your Insights
Prepare examples of how you've communicated analysis to different audiences. Think about how you can use visuals or storytelling to make your insights impactful. This will demonstrate your ability to adapt your communication style, which is crucial for a Performance Analyst.
✨Collaborate Like a Pro
Have a few stories ready that showcase your collaborative spirit. Talk about how you've built relationships with stakeholders or worked within teams to achieve common goals. This will highlight your ability to work together effectively, which is key in this role.
✨User-Centred Focus
Be prepared to discuss how you've used both quantitative and qualitative data to understand user needs. Share examples of how your insights have led to actionable recommendations that improved user experiences. This will show your commitment to user-centred analysis.