VP Merchandising Consultant

Job Title: VP Merchandising Consultant (Merchandising Consultant for Premium Activewear Brand)

Location: Remote/Flexible, with travel for on‑site collaboration. International travel to Europe required. Start between December 2025 and February 2026.

Company Overview

Dynamic and innovative lifestyle brand preparing to launch a new line in the premium activewear space. Inspired by the growing demand for high‑quality, stylish, and functional clothing, they aim to create products that empower customers to perform and feel their best.

Position Overview

As a Merchandising Consultant, you will play a critical role in defining the product strategy, curating a compelling product assortment, and establishing a strong brand presence in the premium activewear market.

Key Responsibilities

• Conduct thorough market research to identify key trends, consumer preferences, and opportunities within the premium activewear space.
• Analyze competitors’ product offerings, pricing strategies, and marketing campaigns to inform product development and positioning.
• Collaborate with design and product development teams to influence the direction and aesthetic of the product line.
• Develop a product assortment strategy that aligns with brand vision and meets market demand for premium activewear.
• Identify key materials and technologies that enhance product performance and sustainability.
• Analyze sales data and consumer feedback to refine product offerings and inform future collections.
• Participate in regular meetings to provide insights and ensure alignment across departments.

Qualifications

• 10+ years of merchandising experience with leading athleisure brands and a global perspective.
• Deep understanding of the premium activewear market and consumer trends.
• Strong analytical skills and ability to interpret data for informed decision‑making.
• Excellent communication, negotiation, and relationship‑building skills.
• Ability to work independently and collaboratively in a fast‑paced environment with a focus on results.
• Passionate about the active lifestyle and fashion industry.

Employment Type

Contract

Seniority Level

Director

Job Function

Strategy/Planning, Manufacturing, and Product Management

Industries

Retail Apparel and Fashion, Apparel Manufacturing, Retail Luxury Goods and Jewelry