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- Tasks: Lead marketing strategies to boost brand loyalty and client engagement.
- Company: Join a luxury brand known for its commitment to customer experience.
- Benefits: Enjoy a fixed-term contract with opportunities for creativity and collaboration.
- Why this job: Be part of a dynamic team shaping client relationships in a luxury environment.
- Qualifications: Experience in CRM and marketing, ideally in luxury retail, is essential.
- Other info: This role offers a chance to influence high-profile marketing campaigns.
The predicted salary is between 48000 - 72000 £ per year.
The Senior Marketing & CRM Manager will play a critical role in shaping and executing a consumer-centric marketing strategy that enhances brand loyalty, drives client engagement, and strengthens customer relationships. Acting as the primary link between marketing and sales, this role will champion a client-first culture, ensuring strategies drive customer recruitment, retention, and lifetime value.
RESPONSIBILITIES:
- Support the Head of Marketing in the implementation and execution of all marketing activity in line with the businesses global strategy and objectives.
- Lead CRM-driven marketing campaigns, collaborating with content and digital teams to enhance communication at all client touchpoints.
- Define and optimize the client lifecycle strategy, from acquisition to retention and loyalty, leveraging insights to drive revenue and long-term value.
- Plan and execute strategic client engagement activities, including entertainment, gifting, and exclusive experiences, ensuring alignment with sales objectives.
- Own and enhance customer segmentation, ensuring targeted and personalized client engagement across all channels.
- Develop and implement seasonal and localized retail marketing strategies, collaborating with store teams to drive footfall, customer engagement, and revenue growth.
- Identify and develop local partnerships that enhance customer experience and expand brand reach for each store.
- Manage guest lists and VIP experiences for brand events, ensuring personalized client interactions that drive loyalty and advocacy.
- Partner with creative, PR, marketing and digital teams to amplify brand storytelling and ensure CRM and marketing efforts are fully integrated.
- Act as the bridge between Marketing, customer, and Sales, ensuring seamless communication and execution of CRM initiatives.
- Brief the store teams on the CRM initiatives and create selling tools to support the delivery of strategic objectives.
- Manage and continuously refine the CRM database, ensuring data integrity, segmentation, and actionable insights.
- Track, analyze, and report on key performance metrics, delivering insights to senior leadership.
- Oversee CRM technology and tools, identifying opportunities for automation, personalization, and efficiency improvements.
- Analyze our client data – client lifecycle and purchase patterns – to identify new opportunities and generate insights to inform growth opportunities across clienteling, marketing and client experience.
- Work closely with the digital and content team to deliver best in class communications strategy across all client touchpoints.
- Track, measure and maximize performance, reporting effectiveness on effectiveness summarizing the key insights and offering recommendations.
QUALIFICATIONS AND EXPERIENCE:
- Good understanding of Luxury Retail with some management experience or potential to manage.
- Proven experience in CRM, marketing strategy, or client engagement, ideally within a luxury, retail, or premium brand environment.
- Strong understanding of customer segmentation, data analytics, CRM platforms, and omnichannel marketing.
- Experience in partnership development and local marketing activations to drive brand awareness and sales.
- Ability to balance strategic thinking with hands-on execution, working across teams to drive CRM and marketing effectiveness.
- Excellent communication and leadership skills, with a track record of influencing internal and external stakeholders.
Senior Marketing & CRM Manager (Mat Cover) Jessica McCormack Fixed term contract London, GB CRM[...] employer: Dweet
Contact Detail:
Dweet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & CRM Manager (Mat Cover) Jessica McCormack Fixed term contract London, GB CRM[...]
✨Tip Number 1
Familiarise yourself with the latest trends in luxury retail and CRM strategies. Understanding the nuances of consumer behaviour in this sector will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the luxury marketing space. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare specific examples of successful CRM campaigns you've led in the past. Be ready to discuss how these experiences align with the responsibilities outlined in the job description.
✨Tip Number 4
Research StudySmarter's values and recent initiatives. Tailoring your conversation to reflect our mission and how you can contribute will show your genuine interest in joining our team.
We think you need these skills to ace Senior Marketing & CRM Manager (Mat Cover) Jessica McCormack Fixed term contract London, GB CRM[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing strategy, particularly within luxury or retail environments. Use specific examples that demonstrate your ability to enhance customer engagement and loyalty.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's objectives. Emphasise your experience in managing CRM-driven campaigns and your ability to collaborate across teams.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements that illustrate your impact in previous roles. For instance, mention any successful campaigns you led that resulted in increased client retention or revenue growth.
Showcase Your Analytical Skills: Since the role involves tracking and analysing performance metrics, be sure to mention your experience with data analytics and CRM platforms. Provide examples of how you've used insights to inform marketing strategies and drive results.
How to prepare for a job interview at Dweet
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems and how you've successfully implemented strategies in the past. Be ready to discuss specific campaigns you've led and the results they achieved.
✨Demonstrate a Client-First Mindset
Since this role is all about enhancing customer relationships, prepare examples that showcase your ability to put clients first. Discuss how you've developed client engagement strategies that have driven loyalty and retention.
✨Prepare for Data-Driven Discussions
Expect questions around data analytics and customer segmentation. Brush up on how you've used data to inform marketing strategies and be prepared to share insights from your previous roles.
✨Collaborative Spirit is Key
This position requires working closely with various teams. Be ready to talk about your experience collaborating with marketing, sales, and digital teams to achieve common goals and how you’ve fostered effective communication across departments.
