At a Glance
- Tasks: Own email marketing strategy and lead product launches for a fine jewellery brand.
- Company: Fast-growing fine jewellery brand with a focus on innovation.
- Benefits: Competitive salary, creative freedom, and opportunity to shape brand strategy.
- Other info: Dynamic role with ownership and growth opportunities in a vibrant industry.
- Why this job: Make a real impact in ecommerce and connect with customers through engaging emails.
- Qualifications: 3-5+ years in CRM or ecommerce, strong writing skills, and experience with Klaviyo and Shopify.
The predicted salary is between 35000 - 45000 £ per year.
We’re hiring a CRM & Ecommerce Coordinator to own the strategy and execution of our email marketing and lead product launches across our website. You’ll work closely with our Digital Growth Director and the founders, with full ownership of the CRM roadmap and real influence over how we grow the ecommerce channel. This is a high-impact role for someone who wants to take real ownership of CRM and ecommerce within a fast-growing fine jewellery brand. You’ll shape the strategy behind the emails our customers actually want to read, lead product launches live on site, and help define the marketing calendar. If you love both the craft of writing and the discipline of getting things shipped, you’ll fit right in.
What you’ll do
- CRM & Email
- Own the strategy, calendar and execution of our email campaigns across the UK, FR and US markets in Klaviyo.
- Define and continuously improve the email calendar in line with marketing priorities and trading moments.
- Lead the build and optimisation of lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement), with autonomy to test and refine.
- Drive segmentation strategy and a structured testing programme across subject lines, content and send times.
- Set the standard for on‑brand email design and copy, consistent and polished across markets.
- Own reporting on campaign and flow performance, translating results into clear recommendations for the wider team.
- Ecommerce & Product Launches
- Lead on‑site execution of new product launches on Shopify across our UK, FR, BE and US storefronts (PDPs, imagery, copy, collections).
- Own homepage and merchandising strategy in line with launches and trading moments.
- Ensure product content quality across the site (descriptions, photography, metadata) meets a high bar.
- Partner with the wider team on ecommerce priorities and act as the go-to for site improvements.
Who you are
- 3–5+ years of experience in CRM, email marketing or ecommerce, ideally in a DTC, fashion or beauty brand.
- A strong writer with a sharp feel for tone, brevity and brand voice.
- Confident in Klaviyo (or a similar ESP) and Shopify.
- Highly organised and detail-oriented; you don’t miss typos, broken links or misaligned images.
- Able to own a calendar and ship work on time across multiple markets, with minimal oversight.
- Genuinely curious about jewellery, design and DTC brand-building.
- A self-starter who thrives on ownership and enjoys shaping strategy, not just executing it.
CRM & Ecommerce Coordinator in London employer: Dweet.
Dweet. is an exceptional employer that fosters a vibrant and creative work environment, particularly within the luxury jewellery sector. With a strong emphasis on employee growth and development, team members are encouraged to innovate and excel in their roles, supported by a collaborative culture that values creativity and excellence. Working at Dweet. not only offers the chance to be part of exciting campaigns but also provides unique opportunities to shape the future of luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Ecommerce Coordinator in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Dweet. are looking for when hiring for a CRM & Ecommerce Coordinator.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Dweet. for the CRM & Ecommerce Coordinator, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Dweet. as a CRM & Ecommerce Coordinator, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Dweet.’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM & Ecommerce Coordinator.
We think you need these skills to ace CRM & Ecommerce Coordinator in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Dweet., make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Dweet.'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Dweet.. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Dweet.
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Dweet. uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Dweet.. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
