At a Glance
- Tasks: Drive brand growth through e-commerce strategy and influencer partnerships in luxury womenswear.
- Company: Exciting luxury womenswear brand based in London with a focus on innovation.
- Benefits: Flexible working options, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with potential for significant career advancement.
- Why this job: Join a dynamic team and shape the future of luxury fashion while making impactful connections.
- Qualifications: 6-10 years in luxury brand development with strong e-commerce and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand. They are open to full-time or for the right person, a 3 day week can also be considered.
Objective
Develop the strategy and support the brand with the execution of the Direct-To-Consumer sales channel in a commercial capacity. Looking for an entrepreneurial profile to help the founder drive the business forward within a luxury environment. This person should already have a network of key influencers in the fashion space and be able to activate their contacts to help grow the brand, whilst also looking after the digital side commercially of the brand.
Role Overview
The Business Development and Digital Strategy Manager will oversee the full Direct-to-Consumer business across e-commerce, business development and experiential retail. This role will be responsible for building and executing end-to-end digital strategy, optimising site performance, scaling revenue, and driving customer acquisition and retention. Additionally, the role will lead the planning and execution of pop-ups and brand retail activations, ensuring a seamless brand experience across all customer touchpoints. This is a pivotal role for an experienced sales and digital leader who combines analytical rigour with creative thinking, has a deep understanding of luxury consumer behaviour, and thrives in an entrepreneurial environment.
Key Responsibilities
- E-Commerce Strategy & Ownership: Own the site, setting KPIs, budgets, and forecast models. Develop and execute the e-commerce growth strategy across acquisition, conversion, retention, and AOV optimisation. Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy.
- Business Development: Identify opportunities to promote the brand with a key network of industry influencers. Promote commercially astute strategies to showcase the brand at home and abroad.
- Digital Marketing & Customer Growth: Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners. Drive data-led customer acquisition while improving repeat purchase metrics and LTV.
- Pop-Ups & Experiential Retail: Develop the strategy for the brand's pop-ups, temporary retail, sample sale, and brand experiences in key markets. Lead end-to-end execution—including budgeting, location scouting, staffing plans, merchandising, in-store operations, and event programming. Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.
- Cross-Functional Leadership: Collaborate with Creative to support digital storytelling. Manage e-commerce budgets, agencies, and external partners. Lead and mentor junior members of the digital team as the department grows.
Skills & Experience
- 6–10+ years’ experience helping grow and develop luxury brands.
- Proven track record of E-commerce ownership with commercially sound growth.
- Strong analytical mindset with expertise in e-commerce KPIs, performance marketing, and trading analytics.
- Experience planning and executing pop-ups, brand activations, or experiential retail.
- Excellent project management and cross-functional leadership skills.
- Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.
- Entrepreneurial, proactive, and comfortable in a high-growth environment.
- Established network of luxury industry profiles.
Business Development and Digital Strategy Manager Luxury Womenswear Brand Permanent contract Lo[...] employer: Dweet.
Dweet. is an exceptional employer that fosters a vibrant and creative work environment, particularly within the luxury jewellery sector. With a strong emphasis on employee growth and development, team members are encouraged to innovate and excel in their roles, supported by a collaborative culture that values creativity and excellence. Working at Dweet. not only offers the chance to be part of exciting campaigns but also provides unique opportunities to shape the future of luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development and Digital Strategy Manager Luxury Womenswear Brand Permanent contract Lo[...]
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Dweet.!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Dweet..
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Dweet..
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Dweet.!
We think you need these skills to ace Business Development and Digital Strategy Manager Luxury Womenswear Brand Permanent contract Lo[...]
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Dweet..
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Dweet.!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Dweet.. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Dweet.
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
