At a Glance
- Tasks: Drive brand growth through innovative digital strategies and influencer partnerships.
- Company: Exciting luxury womenswear brand based in London, ready to expand.
- Benefits: Flexible working options, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with potential for career advancement.
- Why this job: Join a dynamic team and shape the future of luxury fashion.
- Qualifications: 6-10 years in luxury brand development with strong e-commerce expertise.
The predicted salary is between 51750 - 63250 £ per year.
- Business Development and Digital Strategy Manager
- Luxury Womenswear Brand
- Permanent contract
- London, UK
Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand.
They are open to full‑time or, for the right person, a three‑day week can also be considered.
Objective
Develop the strategy and support the brand with the execution of the Direct‑To‑Consumer sales channel in a commercial capacity.
The ideal candidate is entrepreneurial, owns a network of key fashion influencers, and will activate these contacts to grow the brand while overseeing the digital commercial side.
- Core Responsibilities
- Own the site, setting KPIs, budgets, and forecast models.
- Develop and execute the e‑commerce growth strategy across acquisition, conversion, retention, and AOV optimisation.
- Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy‑back plans.
- Business Development
- Identify opportunities to promote the brand with a key network of industry influencers.
- Promote commercially astute strategies to showcase the brand at home and abroad.
- Digital Marketing & Customer Growth
- Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners.
- Drive data‑led customer acquisition while improving repeat purchase metrics and LTV.
- Pop‑Ups & Experiential Retail
- Develop the strategy for the brand's pop‑ups, temporary retail, sample sale, and brand experiences in key markets.
- Lead end‑to‑end execution—including budgeting, location scouting, staffing plans, merchandising, in‑store operations, and event programming.
- Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.
- Cross‑Functional Leadership
- Collaborate with Creative to support digital storytelling.
- Manage e‑commerce budgets, agencies, and external partners.
- Lead and mentor junior members of the digital team as the department grows.
Skills & Experience
- 6–10+ years of experience helping grow and develop luxury brands.
- Proven track record of e‑commerce ownership with commercially sound growth.
- Strong analytical mindset with expertise in e‑commerce KPIs, performance marketing, and trading analytics.
- Experience planning and executing pop‑ups, brand activations, or experiential retail.
- Excellent project management and cross‑functional leadership skills.
- Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.
- Entrepreneurial, proactive, and comfortable in a high‑growth environment.
- Established network of luxury industry profiles.
- Level: Manager
- #J-18808-Ljbffr
Business Development and Digital Strategy Manager Luxury Womenswear Brand Permanent contract Lo[...] employer: Dweet
At Jessica McCormack, we offer a vibrant and creative work environment where passion for exquisite jewellery meets innovative e-commerce strategies. Our London location provides a unique blend of cultural inspiration and professional growth opportunities, allowing employees to thrive in their roles while contributing to our commitment to quality and service. With a focus on collaboration and employee development, we empower our team members to take ownership of their projects and drive meaningful results in the luxury market.
