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- Tasks: Lead marketing efforts across digital and traditional channels, shaping strategy and executing campaigns.
- Company: Join a dynamic B2B SaaS company making waves in HR technology.
- Benefits: Competitive salary, hybrid working, generous leave, and health benefits.
- Other info: Enjoy regular team socials and access to mental health support.
- Why this job: Make a real impact in a fast-paced environment while developing your leadership skills.
- Qualifications: 5+ years in B2B marketing, team management, and strong command of marketing tools.
The predicted salary is between 55000 - 70000 £ per year.
We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams. This is a hands-on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast-paced B2B SaaS environment and is comfortable with both creative and data-driven marketing. Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space.
Key Responsibilities
- Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
- Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
- Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
- Create and manage content calendars, ensuring consistent brand voice across all touchpoints
- Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
- Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
- Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
- Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
- Manage relationships with external agencies, freelancers, and technology vendors
- Report on marketing KPIs to senior leadership with clear recommendations for improvement
Skills, Knowledge and Expertise
- 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
- Proven experience managing and developing a small marketing team
- Strong command of marketing automation tools — HubSpot or Marketo required
- Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI
- Excellent written and verbal communication skills with a strong eye for brand consistency
- Data-driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
- Experience managing marketing budgets of $250K+ annually
- Understanding of SEO, content marketing strategy, and demand generation best practices
- CIM Diploma in Marketing or equivalent qualification (desirable)
- Experience in the recruitment or HR technology industry (desirable)
Benefits
- Competitive salary of £55,000 - £70,000 depending on experience
- Hybrid working — 3 days in our London office, 2 days remote
- 25 days annual leave plus bank holidays, increasing with tenure
- Private health insurance and dental cover
- Matched pension contributions up to 5%
- Annual learning and development budget of £1,500
- Enhanced parental leave policies
- Regular team socials and an annual company offsite
- Access to mental health support and wellbeing programmes
Marketing Manager employer: DWE
Contact Detail:
DWE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with marketing campaigns. Share specific examples of how you've driven results in previous roles. We want to see your creativity and data-driven mindset in action!
✨Prepare for the Interview
Do your homework before the interview! Understand our company’s brand, values, and recent campaigns. We love candidates who come prepared with insights and ideas on how they can contribute to our growth engine. It shows you’re genuinely interested!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing, especially within SaaS or HR tech, and showcase your leadership skills. We want to see how you’ve driven campaigns and managed teams!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills align with our needs. Don’t forget to mention your experience with marketing automation tools like HubSpot or Marketo.
Showcase Your Data Skills: Since we’re all about data-driven marketing, make sure to highlight your experience with Google Analytics and campaign performance analysis. Share specific examples of how you've used data to inform your strategies and improve ROI.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach your CV and cover letter directly. We can’t wait to see what you bring to the table!
How to prepare for a job interview at DWE
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics tools like Google Analytics and HubSpot. Be ready to discuss how you've used data to drive decisions in past campaigns, as this role is all about being data-driven.
✨Showcase Your Leadership Skills
Prepare examples of how you've managed and mentored a team in previous roles. Highlight specific instances where your leadership made a difference, especially in a fast-paced environment like B2B SaaS.
✨Demonstrate Your Campaign Success
Come armed with case studies or examples of successful integrated marketing campaigns you've executed. Be specific about your role, the strategies you employed, and the results achieved, particularly in lead generation and conversion.
✨Align with Company Values
Research the company’s brand voice and values before the interview. Be prepared to discuss how you can maintain brand consistency across various channels and how your personal values align with theirs, especially in the HR tech space.