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- Tasks: Lead marketing efforts, drive growth, and manage a dynamic team.
- Company: Join a fast-paced B2B SaaS company in London.
- Benefits: Competitive salary, flexible working, health insurance, and learning budget.
- Why this job: Make a real impact on brand and demand generation strategies.
- Qualifications: 5+ years in marketing, with B2B SaaS experience preferred.
- Other info: Exciting career growth opportunities and team socials await!
The predicted salary is between 60000 - 84000 £ per year.
We are looking for a Marketing Manager to lead our marketing efforts and drive growth across brand, demand generation, and content. You will own the marketing strategy end-to-end, working closely with Sales, Product, and leadership to build pipeline and strengthen our market position.
This is a hands-on leadership role. You will manage a small team, set the direction, and roll up your sleeves to execute. If you thrive in a fast-paced environment where you can make a real impact, we would love to hear from you.
The ideal candidate will bring B2B SaaS marketing experience, a data-driven mindset, and a track record of growing pipeline through integrated campaigns. You should be comfortable managing budgets, building marketing automation workflows, and mentoring team members.
Key Responsibilities- Develop and execute the marketing strategy aligned to company growth targets
- Lead demand generation campaigns across paid, organic, email, and partner channels
- Own brand positioning, messaging, and visual identity across all touchpoints
- Manage and mentor a team of 3-4 marketers
- Plan and manage an annual marketing budget of ~$500,000
- Build and optimise marketing automation workflows in HubSpot
- Collaborate with Sales on lead handoff and account-based marketing
- Create and oversee content strategy including blog, case studies, and social media
- Track and report on marketing performance using data and analytics
- Partner with Product on go-to-market plans for new launches
- 5+ years of marketing experience, with at least 2 years in B2B SaaS
- Proven track record of building and executing demand generation campaigns that drive measurable pipeline growth
- Experience managing and developing a marketing team (3+ direct reports)
- Strong working knowledge of marketing automation platforms (HubSpot or Marketo preferred)
- Experience managing marketing budgets of $300K+ and reporting on ROI
- Solid understanding of SEO/SEM, content marketing, and account-based marketing strategies
- Excellent written and verbal communication skills
- Data-driven mindset with experience using analytics tools (Google Analytics, Salesforce reporting)
- Experience with brand strategy, positioning, and go-to-market planning
- CIM qualification or equivalent marketing certification (desirable)
- Competitive salary: $85,000 - $105,000 depending on experience
- 25 days annual leave plus bank holidays
- Flexible hybrid working (3 days in London office, 2 remote)
- Private health insurance
- Learning and development budget ($1,500/year)
- Stock options after 12 months
- Enhanced parental leave
- Team socials and quarterly offsites
Marketing Manager employer: DWE Digital
Contact Detail:
DWE Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content strategies, and any data-driven results you've achieved. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals. We want to see that you’re not just a fit for the role, but also passionate about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter. Let’s make it happen!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your B2B SaaS experience and any successful campaigns you've led. We want to see how you can drive growth, so don’t hold back!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how your skills align with our needs. We love a good story, so feel free to include examples of your past successes in demand generation.
Show Off Your Data Skills: Since we’re all about that data-driven mindset, make sure to mention your experience with analytics tools. Whether it’s Google Analytics or Salesforce, let us know how you’ve used data to inform your marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DWE Digital
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics tools like Google Analytics. Be ready to discuss how you've used data to drive decisions in past campaigns, especially in a B2B SaaS context.
✨Showcase Your Leadership Style
Since this role involves managing a small team, think about your leadership style and be prepared to share examples of how you've mentored team members or led successful projects. Highlight your hands-on approach and how you foster collaboration.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think of specific challenges you've faced in previous roles, particularly around demand generation or budget management, and how you overcame them.
✨Align with Company Goals
Research StudySmarter's mission and values, and be ready to explain how your marketing strategy aligns with their growth targets. Show enthusiasm for contributing to their brand positioning and market presence.