At a Glance
- Tasks: Lead marketing efforts across digital and traditional channels, managing campaigns and a small team.
- Company: Join a leading HR tech company with a dynamic and innovative culture.
- Benefits: Competitive salary, hybrid working, generous leave, health insurance, and learning budget.
- Other info: Enjoy regular team socials and access to mental health support.
- Why this job: Shape marketing strategy and make a real impact in a fast-paced B2B environment.
- Qualifications: 5+ years in B2B marketing, team management, and expertise in marketing automation tools.
The predicted salary is between 55000 - 70000 £ per year.
We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams.
This is a hands-on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast-paced B2B SaaS environment and is comfortable with both creative and data-driven marketing.
Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space.
Key Responsibilities- Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
- Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
- Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
- Create and manage content calendars, ensuring consistent brand voice across all touchpoints
- Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
- Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
- Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
- Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go-to-market plans
- Manage relationships with external agencies, freelancers, and technology vendors
- Report on marketing KPIs to senior leadership with clear recommendations for improvement
- 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
- Proven experience managing and developing a small marketing team
- Strong command of marketing automation tools — HubSpot or Marketo required
- Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI
- Excellent written and verbal communication skills with a strong eye for brand consistency
- Data-driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
- Experience managing marketing budgets of $250K+ annually
- Understanding of SEO, content marketing strategy, and demand generation best practices
- CIM Diploma in Marketing or equivalent qualification (desirable)
- Experience in the recruitment or HR technology industry (desirable)
- Competitive salary of £55,000 - £70,000 depending on experience
- Hybrid working — 3 days in our London office, 2 days remote
- 25 days annual leave plus bank holidays, increasing with tenure
- Private health insurance and dental cover
- Matched pension contributions up to 5%
- Annual learning and development budget of £1,500
- Enhanced parental leave policies
- Regular team socials and an annual company offsite
- Access to mental health support and wellbeing programmes
Marketing Manager - Remote in Manchester employer: DWE Digital
Join a dynamic and innovative team as a Marketing Manager, where you'll have the opportunity to lead impactful marketing strategies in a fast-paced B2B SaaS environment. With a competitive salary, hybrid working model, and a strong focus on employee development, including an annual learning budget, we foster a collaborative culture that values creativity and data-driven decision-making. Our commitment to employee wellbeing, alongside regular team socials and enhanced parental leave policies, makes us an exceptional employer in the HR technology space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Remote in Manchester
✨Network Like a Pro
Get out there and connect with people in the industry! Attend virtual events, webinars, or local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
Create a portfolio that showcases your best marketing campaigns and results. Use data to back up your achievements and make it easy for potential employers to see what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and come armed with questions that show your interest in their work.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Marketing Manager - Remote in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing, especially within SaaS or HR tech. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our growth. Be sure to mention specific campaigns you've led that demonstrate your expertise.
Showcase Your Data Skills:Since we love data-driven decisions, include examples of how you've used analytics to inform your marketing strategies. Mention tools like Google Analytics or HubSpot to show you're on top of your game!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at DWE Digital
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and KPIs relevant to the role. Be ready to discuss how you've tracked ROI in previous campaigns and how you can apply that knowledge to optimise budgets effectively.
✨Showcase Your Leadership Skills
Since this role involves managing a small team, prepare examples of how you've successfully led and mentored others. Highlight specific instances where your leadership made a difference in campaign outcomes or team performance.
✨Demonstrate Your Data Savvy
Be prepared to talk about your experience with marketing automation tools like HubSpot or Marketo. Discuss how you've used data analytics to inform your strategies and improve campaign performance, as this is crucial for the role.
✨Align with Company Values
Research StudySmarter's mission and values, and think about how your personal values align with them. During the interview, express your enthusiasm for contributing to the company's growth and how you can help establish its brand in the HR tech space.
