At a Glance
- Tasks: Lead marketing efforts across digital and traditional channels, managing campaigns and a small team.
- Company: Dynamic B2B SaaS company focused on HR technology with a collaborative culture.
- Benefits: Competitive salary, hybrid working, generous leave, health insurance, and learning budget.
- Other info: Join a vibrant team with excellent career growth and regular team socials.
- Why this job: Shape marketing strategy and make a real impact in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, team management, and expertise in marketing automation tools.
The predicted salary is between 55000 - 70000 £ per year.
We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams. This is a hands‑on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast‑paced B2B SaaS environment and is comfortable with both creative and data‑driven marketing. Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space.
Key Responsibilities
- Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
- Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
- Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
- Create and manage content calendars, ensuring consistent brand voice across all touchpoints
- Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
- Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
- Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
- Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go‑to‑market plans
- Manage relationships with external agencies, freelancers, and technology vendors
- Report on marketing KPIs to senior leadership with clear recommendations for improvement
Skills, Knowledge and Expertise
- 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
- Proven experience managing and developing a small marketing team
- Strong command of marketing automation tools — HubSpot or Marketo required
- Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI
- Excellent written and verbal communication skills with a strong eye for brand consistency
- Data‑driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
- Experience managing marketing budgets of $250K+ annually
- Understanding of SEO, content marketing strategy, and demand generation best practices
- CIM Diploma in Marketing or equivalent qualification (desirable)
- Experience in the recruitment or HR technology industry (desirable)
Benefits
- Competitive salary of £55,000 - £70,000 depending on experience
- Hybrid working — 3 days in our London office, 2 days remote
- 25 days annual leave plus bank holidays, increasing with tenure
- Private health insurance and dental cover
- Matched pension contributions up to 5%
- Annual learning and development budget of £1,500
- Enhanced parental leave policies
- Regular team socials and an annual company offsite
- Access to mental health support and wellbeing programmes
Marketing Manager in Manchester employer: DWE Digital
As a Marketing Manager at our innovative HR technology firm, you'll thrive in a dynamic and supportive environment that champions creativity and data-driven strategies. With a competitive salary, hybrid working options, and a strong focus on employee development, we empower our team to grow through regular training budgets and enhanced benefits. Join us in London, where you'll not only lead impactful marketing campaigns but also enjoy a vibrant work culture that values collaboration and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend marketing events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and analytics reports. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can help them scale their growth engine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing, especially within SaaS or HR tech. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate your impact, like ROI from campaigns or growth metrics. We love a good success story!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share why you’re passionate about marketing and how you can contribute to our team. Keep it engaging and relevant to the role we’re offering.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at DWE Digital
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics tools like Google Analytics and HubSpot. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in a B2B SaaS context.
✨Showcase Your Leadership Skills
Since this role involves managing a small team, prepare examples of how you've successfully led and mentored others. Think about specific instances where you set clear goals and provided constructive feedback to help your team grow.
✨Demonstrate Your Campaign Success
Be ready to talk about integrated marketing campaigns you've executed. Highlight your experience with various channels like email, paid media, and content marketing, and be specific about the results you achieved and how you tracked ROI.
✨Align with Company Values
Research StudySmarter's brand voice and values before the interview. Show how your personal values align with theirs, and be prepared to discuss how you can contribute to establishing their brand as a market leader in HR technology.
