At a Glance
- Tasks: Lead marketing efforts, drive growth, and manage a dynamic team.
- Company: Innovative B2B SaaS company in London with a collaborative culture.
- Benefits: Competitive salary, flexible working, health insurance, and learning budget.
- Other info: Exciting opportunities for career growth and team socials.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: 5+ years in marketing, preferably in B2B SaaS, with team management experience.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a Marketing Manager to lead our marketing efforts and drive growth across brand, demand generation, and content. You will own the marketing strategy end-to-end, working closely with Sales, Product, and leadership to build pipeline and strengthen our market position.
This is a hands-on leadership role. You will manage a small team, set the direction, and roll up your sleeves to execute. If you thrive in a fast-paced environment where you can make a real impact, we would love to hear from you.
The ideal candidate will bring B2B SaaS marketing experience, a data-driven mindset, and a track record of growing pipeline through integrated campaigns. You should be comfortable managing budgets, building marketing automation workflows, and mentoring team members.
Key Responsibilities- Develop and execute the marketing strategy aligned to company growth targets
- Lead demand generation campaigns across paid, organic, email, and partner channels
- Own brand positioning, messaging, and visual identity across all touchpoints
- Manage and mentor a team of 3-4 marketers
- Plan and manage an annual marketing budget of ~$500,000
- Build and optimise marketing automation workflows in HubSpot
- Collaborate with Sales on lead handoff and account-based marketing
- Create and oversee content strategy including blog, case studies, and social media
- Track and report on marketing performance using data and analytics
- Partner with Product on go-to-market plans for new launches
- 5+ years of marketing experience, with at least 2 years in B2B SaaS
- Proven track record of building and executing demand generation campaigns that drive measurable pipeline growth
- Experience managing and developing a marketing team (3+ direct reports)
- Strong working knowledge of marketing automation platforms (HubSpot or Marketo preferred)
- Experience managing marketing budgets of $300K+ and reporting on ROI
- Solid understanding of SEO/SEM, content marketing, and account-based marketing strategies
- Excellent written and verbal communication skills
- Data-driven mindset with experience using analytics tools (Google Analytics, Salesforce reporting)
- Experience with brand strategy, positioning, and go-to-market planning
- CIM qualification or equivalent marketing certification (desirable)
- Competitive salary: $85,000 - $105,000 depending on experience
- 25 days annual leave plus bank holidays
- Flexible hybrid working (3 days in London office, 2 remote)
- Private health insurance
- Learning and development budget ($1,500/year)
- Stock options after 12 months
- Enhanced parental leave
- Team socials and quarterly offsites
Marketing Manager in London employer: DWE Digital
Join a dynamic and innovative team in London as a Marketing Manager, where you'll have the opportunity to lead impactful marketing strategies and drive growth in a fast-paced B2B SaaS environment. With a strong focus on employee development, competitive benefits including flexible hybrid working, and a commitment to fostering a collaborative work culture, this role offers a unique chance to make a significant impact while advancing your career. Enjoy a supportive atmosphere that values creativity and data-driven decision-making, making it an excellent place for professionals looking to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend marketing events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing campaigns, strategies, and results. This is your chance to demonstrate your data-driven mindset and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing efforts. Be ready to discuss how you can contribute to their growth targets and share examples of your past successes in demand generation and team management.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s the best way to ensure your application gets noticed by the right people.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B SaaS experience and any successful demand generation campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can drive growth at StudySmarter. Don’t forget to mention your experience with managing budgets and mentoring teams.
Showcase Your Data-Driven Mindset:We love numbers! Include examples of how you've used data and analytics to inform your marketing strategies. This will show us that you have the analytical skills we’re looking for in a Marketing Manager.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at DWE Digital
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics tools like Google Analytics and Salesforce. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in B2B SaaS environments.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've led. Highlight the strategies you employed, the results achieved, and how they contributed to pipeline growth. This will demonstrate your hands-on experience and impact.
✨Understand the Company’s Brand
Research the company's brand positioning and messaging. Be prepared to discuss how you would enhance their visual identity and content strategy. Showing that you understand their market position will set you apart from other candidates.
✨Be Ready to Discuss Team Management
Since this role involves managing a small team, think about your leadership style and how you've mentored team members in the past. Prepare to share examples of how you've developed talent and fostered collaboration within your team.
