Job Title: Fire & Design Regional Sales Manager
Location: Remote, South UK region
Role Summary:
The Fire & Design Regional Sales Manager is responsible for generating new business revenue and developing existing customer accounts through the promotion and sale of compliant fire protection systems and associated design solutions. Working closely with the engineering and operations teams, the role holder ensures that all proposed and delivered solutions comply with current UK fire safety legislation, relevant British Standards, and the company’s BAFE accreditation requirements.
Key Responsibilities Business Development & Account Management
- Identify, target, and secure new business opportunities across commercial, industrial, construction, and public sector markets.
- Develop and maintain long-term relationships with contractors, consultants, architects, facilities managers, property managers, and end users.
- Achieve agreed revenue and gross margin targets.
- Maintain a structured and accurate sales pipeline, providing regular forecasts to senior management.
- Maximise opportunities within existing accounts to drive repeat business and service growth.
Technical Sales & Design Responsibility
- Promote and sell fire detection and alarm systems, emergency lighting, fire suppression systems, AOV, Disabled Refuge, Nursecall etc.
- Conduct detailed site surveys to assess fire risks, building layouts, and system requirements.
- Collaborate with internal design team to develop compliant and commercially viable system proposals.
- Prepare and present detailed quotations and technical submissions.
- Ensure all proposals align with current UK fire safety legislation and relevant British Standards
Project Handover & Operational Coordination
- Provide accurate and complete project handover information to operations and engineer teams.
- Support smooth project delivery by maintaining effective communication between customers and internal departments.
- Ensure scope clarity and alignment between quotation, design intent, and installation.
Compliance & Quality Assurance
- Ensure all proposed and secured works align with statutory requirements and industry best practice.
- Support adherence to company quality management procedures and BAFE scheme requirements relevant to fire detection, alarm, and associated systems.
- Maintain accurate documentation to support audit requirements.
- Identify and escalate any compliance risks or deviations from standards.
- Represent the company in a professional manner that reflects its commitment to life safety excellence and regulatory compliance.
Reporting & Administration
- Maintain accurate CRM records of leads, surveys, quotations, orders, and client communications.
- Produce regular activity reports, forecasts, and sales performance updates.
- Ensure all commercial documentation is professionally prepared and stored in accordance with company procedures.
Key Performance Indicators (KPIs)
- Achievement of revenue and gross margin targets
- New business acquisition levels
- Growth and retention of existing accounts
- Accuracy of sales forecasting
- Compliance with company quality and documentation standards
Key Attributes
- Strong customer service and communication skills, with the ability to resolve complex enquiries efficiently and professionally
- Excellent analytical and problem-solving skills, with the ability to make sound decisions and elevate issues appropriately
- Proactive, showing initiative and the ability to lead tasks and processes to completion
- Self-motivated with a commitment to delivering high-quality work and maintaining professional standards
- Commercially Focused, is driven to achieve revenue and margin targets through proactive business development and account growth.
- Technically Knowledgeable, confident discussing fire protection systems and relevant British Standards with clients and stakeholders.
- Compliance-Aware and understands the importance of statutory requirements and BAFE accreditation in all recommendations and documentation.
- Client-Centric building strong, professional relationships with the ability to resolve complex enquiries efficiently and professionally
- Professional & Credible, represents the company with integrity, confidence, and attention to detail.
Knowledge & Experience
- Previous experience in a sales operations, sales administration, or office coordination role, ideally in a technical or B2B environment
- Experience managing or overseeing administrative processes and ensuring accuracy and consistency
- Experience handling complex customer enquiries and escalations professionally
- Confident using IT systems for sales administration, order processing, and reporting
- Understanding of fire detection and alarm systems, emergency lighting, suppression systems, or passive fire protection.
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Fire & Design Regional Sales Manager employer: DVS Ltd
DVS Ltd is an exceptional employer located in Cardiff, offering a dynamic work environment where innovation and teamwork thrive. With a strong emphasis on professional development, employees benefit from ongoing training opportunities and a culture that prioritises high service standards and outstanding customer experiences. Joining DVS Ltd means being part of an award-winning team that values communication and collaboration, making it a rewarding place to grow your career.
