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For Companies At a Glance
- Tasks: Lead PPC strategy and manage a significant budget to drive e-commerce growth.
- Company: One of the UK's leading specialist e-commerce retailers with a focus on innovation.
- Benefits: Autonomy, recognition for results, and a supportive work environment.
- Why this job: Make a real impact in a rapidly growing business with a strong market presence.
- Qualifications: Experience in managing large-scale PPC campaigns and strong analytical skills.
- Other info: Opportunity to work in a dynamic environment with a focus on performance and growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Are you a data-driven PPC specialist looking to take ownership of a significant six-figure monthly spend? We are one of the UK's leading specialist e-commerce retailers, and we are looking for a Paid Search Manager to lead our performance marketing strategy and drive the next phase of our growth. This is not a generalist marketing role. You will be the dedicated architect of our paid presence, responsible for scaling revenue across Google and Bing while maintaining a rigorous focus on ROAS and CPA.
Responsibilities
- Strategy & Execution: Develop and implement a robust PPC roadmap across Search, Shopping (PMax), and Display.
- Budget Management: Manage and optimise a substantial monthly budget to ensure maximum efficiency and revenue growth.
- Data Analysis: Monitor daily performance, identifying trends and providing actionable insights to the senior leadership team.
- A/B Testing: Lead a rigorous testing programme for ad copy, landing pages, and bidding strategies.
- Automation & Tooling: Leverage scripts and third-party management tools to streamline account management and stay ahead of the competition.
- Competitor Analysis: Keep a pulse on the specialist retail market to ensure our offers and visibility remain dominant.
About You
- You are likely currently working in-house for a fast-paced retailer or managing high-spend e-commerce clients within a performance agency.
- E-commerce Expert: You have a proven track record of managing large-scale Google Shopping and Performance Max campaigns.
- Analytical Mindset: You are an expert in Google Analytics (GA4) and Excel, capable of turning raw data into profitable decisions.
- Technical Proficiency: You understand the importance of feed management and conversion tracking.
- Commercial Focus: You don’t just look at clicks; you understand margins, stock turn, and the bottom line.
- Proactive: You don’t wait for instructions; you spot opportunities to improve performance and act on them.
Why Join Us?
This is a chance to work for a stable, rapidly growing business that is a leader in its field. We offer a high degree of autonomy, the budget required to truly make an impact, and a supportive environment where results are recognised and rewarded.
PPC Manager employer: Dutton Recruitment
Contact Detail:
Dutton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local PPC meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, including data-driven results and A/B testing successes. This will help you stand out in interviews and demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics and Excel. Be ready to discuss how you've used data to drive decisions and improve ROAS in past roles.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your e-commerce experience and analytical mindset, and let’s get the conversation started!
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Show Your PPC Passion: When you're writing your application, let your enthusiasm for PPC shine through! Share specific examples of campaigns you've managed and the results you've achieved. We want to see that you live and breathe performance marketing.
Be Data-Driven: Since this role is all about data, make sure to highlight your analytical skills. Talk about how you've used data analysis to drive decisions in past roles. We love candidates who can turn numbers into actionable insights!
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that match our job description. We appreciate when candidates take the time to connect their background with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Dutton Recruitment
✨Know Your Numbers
As a PPC Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and CPA, and be ready to discuss how you've optimised these in past roles. Bring specific examples of campaigns where you’ve driven significant revenue growth.
✨Showcase Your Strategy
Prepare to talk about your approach to developing a PPC roadmap. Think about how you would structure campaigns across Search, Shopping, and Display. Be ready to share your thoughts on A/B testing and how it has influenced your decision-making in previous positions.
✨Demonstrate Technical Proficiency
Familiarise yourself with Google Analytics (GA4) and Excel, as these tools are crucial for the role. Be prepared to explain how you've used data analysis to inform your PPC strategies and improve performance. Highlight any experience with automation tools or scripts you've implemented.
✨Stay Ahead of the Competition
Research the current trends in the e-commerce sector and be ready to discuss how you keep an eye on competitors. Show that you understand the market landscape and can identify opportunities for growth. This will demonstrate your proactive mindset and commercial focus.
