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For Companies At a Glance
- Tasks: Lead our PPC strategy and manage a significant monthly budget for e-commerce growth.
- Company: Join one of the UK's leading specialist e-commerce retailers.
- Benefits: Enjoy autonomy, recognition, and a supportive environment with growth opportunities.
- Why this job: Make a real impact in a fast-paced, data-driven role with high responsibility.
- Qualifications: Experience in managing large-scale PPC campaigns and strong analytical skills.
- Other info: Perfect for proactive individuals who thrive on complexity and performance.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Are you a data-driven PPC specialist looking to take ownership of a significant six-figure monthly spend? We are one of the UK’s leading specialist e-commerce retailers, and we are looking for a Paid Search Manager to lead our performance marketing strategy and drive the next phase of our growth. This is not a generalist marketing role. You will be the dedicated architect of our paid presence, responsible for scaling revenue across Google and Bing while maintaining a rigorous focus on ROAS and CPA.
The Role
As our PPC Manager, you will manage the end-to-end execution of our paid search strategy. You will be working with a vast catalogue of premium brands and thousands of SKUs, making this a perfect role for someone who thrives on the complexity of large-scale retail accounts.
Key Responsibilities:
- Strategy & Execution: Develop and implement a robust PPC roadmap across Search, Shopping (PMax), and Display.
- Budget Management: Manage and optimise a substantial monthly budget to ensure maximum efficiency and revenue growth.
- Data Analysis: Monitor daily performance, identifying trends and providing actionable insights to the senior leadership team.
- A/B Testing: Lead a rigorous testing programme for ad copy, landing pages, and bidding strategies.
- Automation & Tooling: Leverage scripts and third-party management tools to streamline account management and stay ahead of the competition.
- Competitor Analysis: Keep a pulse on the specialist retail market to ensure our offers and visibility remain dominant.
About You
You are likely currently working in-house for a fast-paced retailer or managing high-spend e-commerce clients within a performance agency.
- E-commerce Expert: You have a proven track record of managing large-scale Google Shopping and Performance Max campaigns.
- Analytical Mindset: You are an expert in Google Analytics (GA4) and Excel, capable of turning raw data into profitable decisions.
- Technical Proficiency: You understand the importance of feed management and conversion tracking.
- Commercial Focus: You don’t just look at clicks; you understand margins, stock turn, and the bottom line.
- Proactive: You don’t wait for instructions; you spot opportunities to improve performance and act on them.
Why Join Us?
This is a chance to work for a stable, rapidly growing business that is a leader in its field. We offer a high degree of autonomy, the budget required to truly make an impact, and a supportive environment where results are recognised and rewarded.
PPC Manager in Darlington employer: Dutton Recruitment
Contact Detail:
Dutton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in Darlington
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local PPC meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace PPC Manager in Darlington
Some tips for your application 🫡
Show Your PPC Passion: When writing your application, let your enthusiasm for PPC shine through! Share specific examples of campaigns you've managed and the results you've achieved. We want to see that you’re not just a numbers person but someone who genuinely loves the art and science of paid search.
Tailor Your CV: Make sure your CV is tailored to the role of PPC Manager. Highlight your experience with Google Shopping and Performance Max campaigns, and don’t forget to mention your analytical skills. We’re looking for someone who can turn data into actionable insights, so make that clear!
Be Data-Driven: In your written application, emphasise your analytical mindset. Talk about how you’ve used data analysis to drive decisions in past roles. We love candidates who can demonstrate their ability to monitor performance and identify trends that lead to improved ROAS and CPA.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly the kind of attitude we’re looking for!
How to prepare for a job interview at Dutton Recruitment
✨Know Your Numbers
As a PPC Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and CPA, and be ready to discuss how you've optimised these in past roles. Bring specific examples of campaigns where you’ve driven significant revenue growth.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing a PPC roadmap. Think about how you would tackle the complexities of managing a large catalogue of SKUs. Be ready to share your thoughts on balancing Search, Shopping, and Display strategies effectively.
✨A/B Testing Insights
Since A/B testing is crucial for this role, come prepared with examples of tests you've run in the past. Discuss what you tested, the results, and how those insights shaped your future campaigns. This shows you’re proactive and data-driven.
✨Stay Ahead of the Competition
Research the current landscape of the specialist retail market. Be ready to discuss competitors and trends you’ve noticed. This will show that you’re not just focused on your own campaigns but are also aware of the broader market dynamics.
