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- Tasks: Transform complex data into actionable insights to drive marketing growth.
- Company: Join DUSK.com, a fast-growing e-commerce brand in home and garden.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with collaborative teams and exciting projects.
- Why this job: Make a real impact by optimising marketing strategies with data-driven insights.
- Qualifications: Experience in marketing analytics and proficiency in Power BI required.
The predicted salary is between 35000 - 45000 £ per year.
About Us: DUSK.com is a fast-growing e-commerce brand in the home and garden sector, known for innovation and high-quality products. We’re looking for a skilled, data-driven Marketing Analyst to support our Marketing Department.
Role Overview: In this role, you will be responsible for turning complex data into clear, actionable insights that drive growth across Marketing channels. The position focuses on day to day reporting, deep-dive performance analysis, and building dashboards that enable faster, smarter decision making. You will work closely with the full Marketing department to build key dashboards that support marketing analysis for the wider team, as well as pulling together ad hoc data analysis and findings to support broader business decisions. This role requires a highly analytical individual with strong commercial awareness, comfortable working in a fast-paced, results focused environment.
Key Responsibilities:
- Data Analysis: Conduct deep-dive analysis across marketing channels to identify performance drivers, trends, and optimisation opportunities.
- Analyse customer behaviour, conversion funnels, and performance metrics (e.g. ROAS, CAC, LTV).
- Support testing strategies through A/B test analysis and incrementality measurement.
- Provide ad hoc analysis to support wider business decisions.
- Data Summaries & Visualisation: Build and maintain clear, insightful dashboards (primarily in Power BI) to track performance and KPIs.
- Translate complex datasets into digestible insights via dashboards, reports, and presentation decks.
- Deliver regular (daily/weekly/monthly) reporting to stakeholders across the business.
- Continuously improve reporting efficiency and scalability.
- Channel Performance & Value Understanding: Develop a strong understanding of the role and value of each marketing channel.
- Evaluate channel effectiveness, attribution, and contribution to overall business performance.
- Support budget allocation and forecasting through data-backed insights.
- Stakeholder Collaboration: Work closely with internal marketing teams to support campaign optimisation and strategic planning.
- Collaborate with external partners including econometrics agencies, digital attribution agencies, and ATL media buying agencies.
- Ensure alignment between data insights and broader business and marketing objectives.
Ideal Candidate Profile:
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Proven experience in marketing analytics, preferably within an eCommerce or performance marketing environment.
- Advanced proficiency in Power BI, with experience in building dashboards and data models.
- Experience working with BigQuery, Excel, and Looker Studio.
- Solid understanding of digital marketing channels and performance metrics.
- Commercially aware, with an understanding of how marketing drives business outcomes.
- Strong problem-solving skills and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Collaborative team player with strong communication skills, able to present insights to non-technical stakeholders.
Marketing Analyst employer: DUSK.com
Contact Detail:
DUSK.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, dashboards, and any A/B testing you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common marketing analytics questions. Be ready to discuss your experience with tools like Power BI and how you've used data to drive business decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at DUSK.com.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Show Off Your Analytical Skills: When writing your application, make sure to highlight your analytical mindset. We want to see how you interpret data and turn it into actionable insights, so share specific examples from your past experiences that demonstrate this.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention your experience with tools like Power BI and BigQuery, as well as your understanding of digital marketing channels.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to see your skills without wading through fluff.
Apply Through Our Website: Finally, don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at DUSK.com!
How to prepare for a job interview at DUSK.com
✨Know Your Data
Before the interview, dive deep into your past experiences with data analysis. Be ready to discuss specific projects where you turned complex data into actionable insights. This will show that you understand the role's requirements and can bring valuable skills to the table.
✨Master Power BI
Since the role requires advanced proficiency in Power BI, brush up on your skills. Prepare to showcase any dashboards you've built or improvements you've made in reporting efficiency. Being able to demonstrate your technical abilities will set you apart from other candidates.
✨Understand Marketing Metrics
Familiarise yourself with key performance metrics like ROAS, CAC, and LTV. Be prepared to discuss how these metrics influence marketing strategies and business decisions. Showing a solid understanding of these concepts will highlight your commercial awareness and analytical mindset.
✨Collaborate and Communicate
This role involves working closely with various teams, so be ready to share examples of successful collaborations. Highlight your communication skills and how you've presented insights to non-technical stakeholders. This will demonstrate that you're not just a data whiz but also a team player.