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- Tasks: Transform complex data into actionable insights to drive marketing growth.
- Company: Join DUSK.com, a fast-growing e-commerce brand in home and garden.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with collaborative teams and exciting growth potential.
- Why this job: Make a real impact by optimising marketing strategies with data-driven insights.
- Qualifications: Experience in marketing analytics and proficiency in Power BI required.
The predicted salary is between 35000 - 45000 £ per year.
About Us: DUSK.com is a fast-growing e-commerce brand in the home and garden sector, known for innovation and high-quality products. We’re looking for a skilled, data-driven Marketing Analyst to support our Marketing Department.
Role Overview: In this role, you will be responsible for turning complex data into clear, actionable insights that drive growth across Marketing channels. The position focuses on day to day reporting, deep-dive performance analysis, and building dashboards that enable faster, smarter decision making. You will work closely with the full Marketing department to build key dashboards that support marketing analysis for the wider team, as well as pulling together ad hoc data analysis and findings to support broader business decisions. This role requires a highly analytical individual with strong commercial awareness, comfortable working in a fast-paced, results focused environment.
Key Responsibilities:
- Data Analysis: Conduct deep-dive analysis across marketing channels to identify performance drivers, trends, and optimisation opportunities. Analyse customer behaviour, conversion funnels, and performance metrics (e.g. ROAS, CAC, LTV). Support testing strategies through A/B test analysis and incrementality measurement. Provide ad hoc analysis to support wider business decisions.
- Data Summaries & Visualisation: Build and maintain clear, insightful dashboards (primarily in Power BI) to track performance and KPIs. Translate complex datasets into digestible insights via dashboards, reports, and presentation decks. Deliver regular (daily/weekly/monthly) reporting to stakeholders across the business. Continuously improve reporting efficiency and scalability.
- Channel Performance & Value Understanding: Develop a strong understanding of the role and value of each marketing channel. Evaluate channel effectiveness, attribution, and contribution to overall business performance. Support budget allocation and forecasting through data-backed insights.
- Stakeholder Collaboration: Work closely with internal marketing teams to support campaign optimisation and strategic planning. Collaborate with external partners including econometrics agencies, digital attribution agencies, and ATL media buying agencies. Ensure alignment between data insights and broader business and marketing objectives.
Ideal Candidate Profile:
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Proven experience in marketing analytics, preferably within an eCommerce or performance marketing environment.
- Advanced proficiency in Power BI, with experience in building dashboards and data models.
- Experience working with BigQuery, Excel, and Looker Studio.
- Solid understanding of digital marketing channels and performance metrics.
- Commercially aware, with an understanding of how marketing drives business outcomes.
- Strong problem-solving skills and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Collaborative team player with strong communication skills, able to present insights to non-technical stakeholders.
Marketing Analyst in Leeds employer: DUSK.com
Contact Detail:
DUSK.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your data analysis projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common marketing analytics questions. Be ready to discuss your experience with tools like Power BI and how you've used data to drive decisions in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Analyst in Leeds
Some tips for your application 🫡
Show Off Your Analytical Skills: Make sure to highlight your analytical mindset in your application. We want to see how you interpret data and turn it into actionable insights, so share specific examples from your past experiences that demonstrate this.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to the Marketing Analyst role at DUSK.com. Use keywords from the job description and show us how your skills align with what we’re looking for.
Dashboards Are Key: Since building dashboards is a big part of the role, mention your experience with Power BI or similar tools. If you’ve created any impressive dashboards before, give us a sneak peek into what they looked like and the insights they provided.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DUSK.com
✨Know Your Data
Before the interview, brush up on key marketing metrics like ROAS, CAC, and LTV. Be ready to discuss how you've used data analysis in past roles to drive marketing decisions. This shows you understand the core of what DUSK.com is looking for.
✨Showcase Your Dashboard Skills
Since the role involves building dashboards in Power BI, prepare to talk about your experience with it. Bring examples of dashboards you've created and be ready to explain how they helped in decision-making. Visualisation is key!
✨Understand the Marketing Channels
Familiarise yourself with different marketing channels and their effectiveness. Be prepared to discuss how you would evaluate channel performance and contribute to budget allocation. This will demonstrate your commercial awareness and strategic thinking.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Share examples of how you've collaborated with marketing teams or external partners to optimise campaigns. This shows you're a team player and can communicate insights effectively.