At a Glance
- Tasks: Lead brand strategy and positioning to create a unique identity for DUSK.
- Company: DUSK, a rapidly growing home and lifestyle brand with ambitious goals.
- Benefits: Competitive salary, creative freedom, and the chance to shape a brand's future.
- Other info: Join a dynamic team focused on innovation and impactful marketing.
- Why this job: Be part of a transformative journey to redefine homeware branding in the UK.
- Qualifications: Proven experience in brand strategy and a consumer-first mindset.
The predicted salary is between 60000 - 80000 £ per year.
DUSK is a £200m home and lifestyle brand on a path to £500m+. We have built a disciplined, performance‑led marketing engine - CAC is stable, LTV:CAC is healthy, and growth has been delivered efficiently. The next era is not about harvesting more demand. It is about creating it. We are not trying to be a better version of any homeware brand that already exists. The category is crowded with brands that look, sound, and feel increasingly interchangeable - and the consumer is telling us that. Our ambition is to be a brand that is genuinely different from every other homeware brand in the UK. That is a commercial strategy, not a slogan. This is a new, strategic seat at the marketing leadership table. It replaces a content‑heavy brand function with a strategic one. We are not looking for someone who will apply a playbook from their last role. We are looking for someone who starts with the consumer, reads the evidence, and has the clarity of thought to build a brand from the ground up.
About the role:
- You will own brand strategy, positioning, content, organic social, and PR for DUSK.
- You will be the custodian of the brand inside the business and the voice of the customer outside of it.
- You will work in lockstep with the Head of Performance Marketing and Head of CRM.
Head of Brand Marketing employer: DUSK.com
DUSK is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and strategic thinking are highly valued. As the Head of Brand Marketing, you will have the unique opportunity to shape a brand that stands out in a crowded market, while benefiting from a supportive environment that prioritises employee growth and development. With a clear vision for the future and a commitment to building a genuinely different homeware brand, DUSK offers a rewarding career path for those looking to make a meaningful impact.
