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- Tasks: Lead strategic marketing initiatives to attract home and international students.
- Company: Durham University, a top UK university with a rich history and inclusive community.
- Benefits: Competitive salary, commitment to diversity, and opportunities for professional growth.
- Why this job: Shape the future of student recruitment in a prestigious academic environment.
- Qualifications: Proven leadership in marketing, ideally with experience in student recruitment.
- Other info: Join a dynamic team dedicated to creating an inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Durham University is seeking a strong strategic leader for the role of Director of Student Marketing. This senior position plays a pivotal role in shaping and delivering the University's strategy for the recruitment of both home and international students. They will oversee a step-change in the effectiveness of Durham's marketing to prospective students.
As one of the UK's leading universities, Durham offers a unique and historic setting, a global outstanding centre of teaching and research excellence, and a warm and inclusive community. Our refreshed strategy sets ambitious goals for growing the proportion of international students at the University. Student recruitment is central to achieving our strategic goals.
This post will lead the Recruitment Marketing team and be responsible for enhancing the University's ability to provide insight to inform recruitment and marketing operations. Areas of responsibility include:
- Production of marketing collateral
- Campaigns
- Content and conversion communications
Strategic leadership and operational management are required across several key initiatives, including international conversion, growing enrolments via digital channels, and ensuring coordination of recruitment and marketing activity across the institution. The ideal candidate will be a strategic thinker with senior leadership experience in marketing, ideally with experience of student recruitment and managing change.
Durham University is committed to equality, diversity, and inclusion. Our aim is to create an open and inclusive environment where everyone can reach their full potential, and we believe our staff should reflect the diversity of the global community in which we work. We welcome and encourage applications from members of groups who are under-represented in our workforce, including people with disabilities, women, and black, Asian, and minority ethnic communities.
If you are a candidate with a disability, we are committed to ensuring fair treatment throughout the recruitment process. We will make adjustments to support the interview process wherever it is reasonable to do so, and, where successful, reasonable adjustments will be made to support people within their role.
How to Apply: We prefer to receive applications online. We will update you about your application at various points throughout the selection process, via automated emails from our E-Recruitment system. Please check your spam/junk folder periodically to make sure you have not missed any of our updates.
What you need to submit:
- A CV
- A supporting statement or covering letter which outlines how you meet all of the criteria within the Person Specification detailed in the candidate brochure.
The closing date for applications is midnight on 15th February 2026. It is anticipated interviews will be held w/c 2nd March 2026.
Director of Student Marketing, International Office - Durham employer: Durham University
Contact Detail:
Durham University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Student Marketing, International Office - Durham
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Durham University on LinkedIn. A friendly chat can give us insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the latest trends in student marketing. We want to show that we’re not just passionate but also knowledgeable about the field.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. This will help us articulate our thoughts clearly and boost our confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’ll keep you updated every step of the way.
We think you need these skills to ace Director of Student Marketing, International Office - Durham
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in student marketing and leadership roles. Tailor it to showcase how your skills align with the strategic goals of Durham University.
Write a Strong Supporting Statement: This is your chance to shine! Use your supporting statement to directly address the criteria in the Person Specification. Be specific about your achievements and how they relate to enhancing recruitment and marketing operations.
Showcase Your Strategic Thinking: As a Director, we want to see your strategic mindset. In your application, include examples of how you've successfully led marketing initiatives or managed change in previous roles. This will demonstrate your ability to shape and deliver effective strategies.
Apply Through Our Website: We prefer applications through our online system, so make sure you submit your CV and supporting statement there. It’s the easiest way for us to keep track of your application and update you throughout the process!
How to prepare for a job interview at Durham University
✨Know Your Stuff
Before the interview, dive deep into Durham University's marketing strategies and recent campaigns. Familiarise yourself with their goals for international student recruitment and think about how your experience aligns with their vision.
✨Showcase Your Leadership Skills
As a strategic leader, be ready to discuss your past experiences in managing teams and driving change. Prepare specific examples that highlight your ability to lead marketing initiatives and enhance recruitment efforts.
✨Prepare Insightful Questions
Interviews are a two-way street! Think of thoughtful questions that show your interest in the role and the university's future. Ask about their current challenges in student recruitment or how they measure the success of their marketing campaigns.
✨Emphasise Diversity and Inclusion
Durham University values diversity, so be sure to express your commitment to creating inclusive environments. Share any relevant experiences you have in promoting equality and how you can contribute to their goals in this area.
