At a Glance
- Tasks: Lead B2B marketing strategy to boost Duolingo English Test adoption across UK and ANZ.
- Company: Join a dynamic team at Duolingo, a leader in language education.
- Benefits: Enjoy competitive salary, health benefits, and generous paid time off.
- Other info: Experience a vibrant workplace with fun events and professional development opportunities.
- Why this job: Make a real impact in education while working with a passionate team.
- Qualifications: 7-10 years of B2B marketing experience and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high-impact engagement programs that move institutions from awareness to adoption, while building scalable systems that support long-term growth.
As a core member of our global organization, the ideal candidate will not only be an outstanding, self‑motivated problem solver, who can work and take decisions independently, but is also a proactive and team‑oriented communicator.
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
- Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
- Partner cross‑functionally to deliver cohesive, high‑quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
Qualifications:
- 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Ability to build structure and processes in ambiguous environments.
- Comfort operating in fast‑paced, cross‑functional, global teams.
- Strong understanding of the UK and/or ANZ education landscape, especially universities and study abroad pathways.
- Experience working in international education, EdTech, or a related sector is a strong plus.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Strong communication and stakeholder management skills across internal and external audiences.
- Experience with marketing automation for lead generation.
- Experience leading marketing in two‑sided markets.
- A passion for education, culture, and language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
- Working proficiency in more than one language.
Benefits:
- Medical, dental, and vision for employees as well as eligible partners and dependents.
- Mental health benefits such as therapy sessions and coaching to support you to be your best self.
- Fertility benefits to support your family planning journey.
- Fully paid parental and adoption leave.
- Fully paid subscription to Care.com and paid backup days for dependents and your fur family.
- 401(k) with generous match and immediate vesting.
- 20 days of paid time off, with two additional weeks off for winter break.
- First‑time home buyer bonus (in Pittsburgh).
- Competitive salaries and equity.
- Yearly stipend for professional development.
- Transportation reimbursement for however you get to work.
- Lunch prepared daily by our in‑house chefs.
- Annual international retreat for all full‑time employees.
- Monthly events celebrating our team and their amazing work.
- On‑site gym and massages.
- Game room for taking brain breaks.
Senior Business-to-Business Marketing Manager (DET (UK, Europe & ANZ) employer: Duolingo
At Duolingo, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Senior Business-to-Business Marketing Manager, you will benefit from comprehensive health and wellness programmes, generous parental leave, and a commitment to professional development, all while working in a dynamic environment that values innovation and collaboration. Our location in the UK and ANZ offers unique opportunities to engage with diverse educational institutions, making your role impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Business-to-Business Marketing Manager (DET (UK, Europe & ANZ)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Duolingo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Duolingo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Duolingo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Duolingo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Business-to-Business Marketing Manager (DET (UK, Europe & ANZ)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Duolingo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Duolingo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Duolingo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Duolingo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Duolingo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Duolingo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
