At a Glance
- Tasks: Lead marketing strategies for Duolingo Math, driving user engagement and retention.
- Company: Join Duolingo, a mission-driven company transforming education for millions worldwide.
- Benefits: Enjoy competitive pay, flexible work options, and a focus on your well-being.
- Other info: Passion for education and innovative marketing is key to success here.
- Why this job: Make a real impact in education while collaborating with top talent in a fun environment.
- Qualifications: Degree in marketing or business; experience in product marketing and consumer tech.
The predicted salary is between 51750 - 63250 £ per year.
Overview
Our mission at Duolingo is to develop the best education in the world and make it universally available.
It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About The Role
We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math — an exciting product that brings the joy and rigor of learning to the lifelong skill of math.
You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing.
You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
- You will…
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
- You have…
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer-facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross-functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
- Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus.
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills.
If you need assistance or accommodation, please contact accommodations@duolingo. com.
Duolingo is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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Product Marketing Manager, Math employer: Duolingo
At Duolingo, we are committed to creating a vibrant work culture that fosters innovation and collaboration, making us an exceptional employer for those passionate about education. As a Product Marketing Manager for Duolingo Math, you will enjoy limitless learning opportunities, work alongside world-class professionals, and contribute to a mission that impacts millions of learners globally. Our comprehensive benefits and focus on employee well-being ensure that you thrive both personally and professionally in a fun and meaningful environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Math
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Duolingo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Duolingo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Duolingo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Duolingo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Math
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Duolingo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Duolingo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Duolingo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Duolingo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Duolingo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Duolingo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
