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- Tasks: Lead marketing strategies for Duolingo Chess and drive user engagement.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Enjoy competitive pay, flexible work options, and a focus on well-being.
- Why this job: Make learning fun and accessible while working with innovative minds.
- Qualifications: Degree in marketing or business; experience in product marketing preferred.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact‑based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world‑class minds — while doing work that’s both meaningful and fun. Join our life‑changing mission to develop education for our half a billion (and growing!) learners around the world.
We’re looking for a Product Marketing Manager to lead the marketing strategy and go‑to‑market execution for Duolingo Chess — an exciting new product that brings the joy and rigor of learning to the timeless game of chess. Working cross‑functionally with Product, Design, and Marketing, you will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess.
- Collaborate closely with cross‑functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go‑to‑market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high‑impact marketing campaigns, including in‑app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Chess, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer‑facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross‑functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
Product Marketing Manager, Duolingo Chess employer: Duolingo
Contact Detail:
Duolingo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Duolingo Chess
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Duolingo. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for education and learning! When you get the chance to chat with interviewers, share your thoughts on how Duolingo is changing the game. It’ll show them you’re not just another candidate, but someone who truly cares about their mission.
✨Tip Number 3
Prepare to discuss your past successes! Think of specific examples where you’ve driven user engagement or launched successful marketing campaigns. We want to hear how you’ve made an impact before!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Duolingo Chess!
We think you need these skills to ace Product Marketing Manager, Duolingo Chess
Some tips for your application 🫡
Show Your Passion for Education: When you're writing your application, let your love for education shine through! We want to see how you connect with our mission at Duolingo and why you’re excited about the chance to work on something as cool as Duolingo Chess.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing. We’re looking for specific examples of how you've developed successful marketing strategies or campaigns, especially in consumer technology. The more tailored your application, the better!
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point. Make it easy for us to see your skills and experiences without wading through fluff. Remember, we want to know how you can contribute to our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Duolingo
✨Know Your Product Inside Out
Before the interview, dive deep into Duolingo Chess. Understand its features, target audience, and how it fits into the broader Duolingo mission. This knowledge will help you articulate your vision for marketing strategies and demonstrate your genuine interest in the product.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you’ve successfully partnered with product management, design, or engineering to launch a product. This will show that you can thrive in a team-oriented environment.
✨Bring Data to the Table
Prepare to discuss how you've used data and insights to drive marketing decisions in previous roles. Be specific about the metrics you tracked and how they influenced your strategies. This will demonstrate your analytical skills and ability to optimise campaigns effectively.
✨Craft Compelling Narratives
Practice articulating your ideas clearly and persuasively. Since excellent communication is key for this role, consider preparing a brief pitch about Duolingo Chess. This will not only showcase your storytelling abilities but also your understanding of the product's value proposition.
