At a Glance
- Tasks: Lead B2B marketing strategy to boost the Duolingo English Test across UK and ANZ.
- Company: Join a dynamic team at Duolingo, a leader in language education.
- Benefits: Enjoy competitive salary, health benefits, and generous paid time off.
- Other info: Experience a vibrant workplace with professional development and fun team events.
- Why this job: Make a real impact in education while working with a passionate team.
- Qualifications: 7-10+ years in B2B marketing with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high-impact engagement programs that move institutions from awareness to adoption, while building scalable systems that support long-term growth.
As a core member of our global organization, the ideal candidate will not only be an outstanding, self‑motivated problem solver, who can work and take decisions independently, but is also a proactive and team‑oriented communicator.
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
- Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
- Partner cross‑functionally to deliver cohesive, high‑quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
Qualifications:
- 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Ability to build structure and processes in ambiguous environments.
- Comfort operating in fast‑paced, cross‑functional, global teams.
- Strong understanding of the UK and/or ANZ education landscape, especially universities and study abroad pathways.
- Experience working in international education, EdTech, or a related sector is a strong plus.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Strong communication and stakeholder management skills across internal and external audiences.
- Experience with marketing automation for lead generation.
- Experience leading marketing in two‑sided markets.
- A passion for education, culture, and language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
- Working proficiency in more than one language.
Benefits:
- Medical, dental, and vision for employees as well as eligible partners and dependents.
- Mental health benefits such as therapy sessions and coaching to support you to be your best self.
- Fertility benefits to support your family planning journey.
- Fully paid parental and adoption leave.
- Fully paid subscription to Care.com and paid backup days for dependents and your fur family.
- 401(k) with generous match and immediate vesting.
- 20 days of paid time off, with two additional weeks off for winter break.
- First‑time home buyer bonus (in Pittsburgh).
- Competitive salaries and equity.
- Yearly stipend for professional development.
- Transportation reimbursement for however you get to work.
- Lunch prepared daily by our in‑house chefs.
- Annual international retreat for all full‑time employees.
- Monthly events celebrating our team and their amazing work.
- On‑site gym and massages.
- Game room for taking brain breaks.
Senior Business-to-Business Marketing Manager (DET (UK, Europe & ANZ) in London employer: Duolingo
At Duolingo, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Senior Business-to-Business Marketing Manager, you will benefit from comprehensive health and wellness programmes, generous paid time off, and unique perks like daily lunches prepared by our in-house chefs. Our commitment to employee growth is evident through professional development stipends and annual retreats, making this an ideal environment for those passionate about education and looking to make a meaningful impact across the UK and ANZ.
