At a Glance
- Tasks: Lead B2B marketing strategy and design impactful engagement programs for the Duolingo English Test.
- Company: Join Duolingo, a mission-driven company transforming education for millions worldwide.
- Benefits: Competitive salary, equity compensation, and a focus on employee well-being.
- Other info: Dynamic role with opportunities for growth in a fast-paced, global team.
- Why this job: Make a real difference in education while collaborating with top minds in a fun environment.
- Qualifications: 7-10+ years in B2B marketing, strong event execution skills, and a passion for education.
The predicted salary is between 90630 - 122617 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds while doing work that’s both meaningful and fun.
About the Duolingo English Test: The Duolingo English Test is a high-stakes test — convenient, fast, affordable, and trusted by top institutions around the world. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. Using AI and remote proctoring, students can take the test online, on demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.
About the role: We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high-impact engagement programs that move institutions from awareness to adoption while building scalable systems that support long-term growth. The ideal candidate will be an outstanding, self-motivated problem solver who can work and take decisions independently, but is also a proactive and team-oriented communicator.
You will:
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
- Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
- Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
You have:
- 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Experience working in international education, EdTech, or a related sector is a strong plus.
- Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Ability to build structure and processes in ambiguous environments.
- Strong communication and stakeholder management skills across internal and external audiences.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Comfort operating in fast-paced, cross-functional, global teams.
Exceptional candidates will have:
- Experience with marketing automation for lead generation.
- Experience leading marketing in two-sided markets.
- Working proficiency in more than one language.
- A passion for education, culture, and language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Senior B2B Marketing Manager, DET (UK, Europe & ANZ) in London employer: Duolingo
At Duolingo, we are committed to transforming education through innovative technology, making us an exceptional employer for those passionate about meaningful work. Our collaborative and dynamic work culture fosters limitless learning opportunities, allowing you to grow alongside world-class professionals while contributing to a life-changing mission that impacts millions of learners globally. With a focus on employee well-being and a supportive environment, Duolingo is the perfect place to advance your career in the EdTech sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager, DET (UK, Europe & ANZ) in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Duolingo looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Senior B2B Marketing Manager, DET (UK, Europe & ANZ) at Duolingo, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Senior B2B Marketing Manager, DET (UK, Europe & ANZ) in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Duolingo, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Duolingo and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Duolingo
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Duolingo might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Duolingo.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
