At a Glance
- Tasks: Lead B2B marketing strategy and design impactful engagement programs for the Duolingo English Test.
- Company: Join Duolingo, a mission-driven company transforming education for millions worldwide.
- Benefits: Competitive salary, equity compensation, and a focus on employee well-being.
- Other info: Dynamic role with opportunities for growth in a fast-paced, global team.
- Why this job: Make a real difference in education while collaborating with top minds in a fun environment.
- Qualifications: 7-10+ years in B2B marketing, strong event execution skills, and a passion for education.
The predicted salary is between 90630 - 122617 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds while doing work that’s both meaningful and fun.
About the Duolingo English Test: The Duolingo English Test is a high-stakes test — convenient, fast, affordable, and trusted by top institutions around the world. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. Using AI and remote proctoring, students can take the test online, on demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.
About the role: We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high-impact engagement programs that move institutions from awareness to adoption while building scalable systems that support long-term growth. The ideal candidate will be an outstanding, self-motivated problem solver who can work and take decisions independently, but is also a proactive and team-oriented communicator.
You will:
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
- Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
- Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
You have:
- 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Experience working in international education, EdTech, or a related sector is a strong plus.
- Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Ability to build structure and processes in ambiguous environments.
- Strong communication and stakeholder management skills across internal and external audiences.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Comfort operating in fast-paced, cross-functional, global teams.
Exceptional candidates will have:
- Experience with marketing automation for lead generation.
- Experience leading marketing in two-sided markets.
- Working proficiency in more than one language.
- A passion for education, culture, and language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Senior B2B Marketing Manager, DET (UK, Europe & ANZ) in London employer: Duolingo
Duolingo is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Product Marketing Manager, you'll have the opportunity to make a meaningful impact on learners worldwide while benefiting from professional growth opportunities and a supportive environment that values innovation. Located in a dynamic city, Duolingo offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
