At a Glance
- Tasks: Lead marketing strategies for Duolingo Math, driving user engagement and retention.
- Company: Join Duolingo, a mission-driven company transforming education for millions worldwide.
- Benefits: Enjoy competitive pay, flexible work options, and a focus on your well-being.
- Other info: Passion for education and innovative marketing is key to success here.
- Why this job: Make a real impact in education while collaborating with top talent in a fun environment.
- Qualifications: Degree in marketing or business; experience in product marketing preferred.
The predicted salary is between 28800 - 48000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. At Duolingo, you will join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You will have limitless learning opportunities and daily collaborations with world-class minds while doing work that is both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing) learners around the world.
About the role
We are looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You will shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer-facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross-functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo's mission to make learning fun and accessible.
- Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Product Marketing Manager, Math in London employer: Duolingo
Duolingo is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Product Marketing Manager, you'll have the opportunity to make a meaningful impact on learners worldwide while benefiting from professional growth opportunities and a supportive environment that values innovation. Located in a dynamic city, Duolingo offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Math in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Duolingo. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show your passion for education! When you get the chance to chat with recruiters or during interviews, share why you love learning and how Duolingo's mission resonates with you.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Product Marketing Manager and be ready to discuss specific examples of your past successes.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team!
We think you need these skills to ace Product Marketing Manager, Math in London
Some tips for your application 🫡
Show Your Passion for Education:When you're writing your application, let your love for education shine through! We want to see how you connect with our mission at Duolingo and how you can contribute to making learning fun and accessible for everyone.
Tailor Your Experience:Make sure to highlight your relevant experience in product marketing, especially in consumer technology. We’re looking for specific examples of how you've developed successful marketing strategies that drove user engagement and retention.
Craft Compelling Narratives:Your written application is your chance to tell a story! Use clear and engaging language to present your ideas and experiences. Remember, we value excellent communication skills, so make every word count!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Duolingo
✨Know Your Product Inside Out
Before the interview, dive deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you articulate your vision for marketing strategies and demonstrate your passion for the product.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you’ve successfully partnered with product management, design, or engineering to launch a product or campaign.
✨Prepare Data-Driven Insights
Bring along insights from previous campaigns you've worked on. Be prepared to discuss how you used data to inform decisions and optimise marketing strategies. This will show your analytical skills and ability to drive results.
✨Craft Compelling Narratives
Practice telling a story about a product you’ve marketed before. Focus on how you developed the messaging and positioning. This will not only showcase your communication skills but also your understanding of creating engaging narratives that resonate with users.
