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- Tasks: Lead marketing strategies for Duolingo Chess and drive user engagement.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Enjoy competitive pay, flexible work options, and a focus on well-being.
- Why this job: Make a real impact in education while working with innovative minds.
- Qualifications: Experience in product marketing and a passion for learning.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. At Duolingo, you will join a team that cares about educating our users, experimenting with big ideas, making factâbased decisions, and finding innovative solutions to complex problems. You will have limitless learning opportunities and daily collaborations with worldâclass minds while doing work that is both meaningful and fun.
We are looking for a Product Marketing Manager to lead the marketing strategy and goâtoâmarket execution for Duolingo Chess â an exciting new product that brings the joy and rigor of learning to the timeless game of chess. Working crossâfunctionally with Product, Design, and Marketing, you will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will:
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess.
- Collaborate closely with crossâfunctional teams â including product management, design, engineering, and marketing â to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement goâtoâmarket plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop highâimpact marketing campaigns, including inâapp communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Chess, ensuring consistent messaging and alignment across teams.
You have:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumerâfacing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in crossâfunctional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo's mission to make learning fun and accessible.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Product Marketing Manager, Duolingo Chess in London employer: Duolingo
Contact Detail:
Duolingo Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager, Duolingo Chess in London
â¨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Duolingo. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
â¨Tip Number 2
Show your passion for education and learning! When you get the chance to chat with interviewers, share your thoughts on how Duolingo is changing the game. Itâll show them youâre not just another candidate, but someone who truly cares about their mission.
â¨Tip Number 3
Prepare to discuss your past successes! Think of specific examples where youâve driven user engagement or launched successful marketing campaigns. We want to hear how youâve made an impact before, so come ready to impress!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining our awesome team at Duolingo.
We think you need these skills to ace Product Marketing Manager, Duolingo Chess in London
Some tips for your application đŤĄ
Show Your Passion for Education: When you're writing your application, let your love for education and learning shine through. We want to see how you connect with our mission at Duolingo and why youâre excited about the opportunity to work on Duolingo Chess.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially in consumer technology. Weâre looking for specific examples of how you've developed successful marketing strategies that drove user engagement and retention.
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that makes it easy for us to see your qualifications and ideas.
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to receive your materials and ensures youâre considered for the role. Plus, it helps us keep everything organised!
How to prepare for a job interview at Duolingo
â¨Know Your Product Inside Out
Before your interview, dive deep into Duolingo Chess. Understand its features, target audience, and how it fits into the broader Duolingo mission. This knowledge will help you articulate compelling product narratives and demonstrate your passion for the role.
â¨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how youâve successfully partnered with product management, design, or marketing teams to launch a product or campaign.
â¨Bring Data to the Table
Prepare to discuss how you've used data and insights in your previous roles to drive marketing decisions. Be specific about the metrics you tracked and how they influenced your strategies, especially in user acquisition and retention.
â¨Craft Your Marketing Strategy
Think about a go-to-market plan for Duolingo Chess that you can present during the interview. Outline your messaging, positioning, and promotional strategies. This will not only show your strategic thinking but also your enthusiasm for the product.
