At a Glance
- Tasks: Lead marketing strategies for Duolingo Math and drive user engagement.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Enjoy competitive pay, wellness support, and a fun work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in education while working with innovative minds.
- Qualifications: Experience in product marketing and a passion for education.
The predicted salary is between 50000 - 70000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact‑based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily interactions with world‑class minds — while doing work that’s both meaningful and fun. Join our life‑changing mission to develop education for our half a billion (and growing!) learners around the world.
We’re looking for a Product Marketing Manager to lead the marketing strategy and go‑to‑market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross‑functionally with Design and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.
You will...
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
- Collaborate closely with cross‑functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
- Develop and implement go‑to‑market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
- Collaborate with the marketing and design teams to develop high‑impact marketing campaigns, including in‑app communications, ASO, social media, email marketing, and content marketing.
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.
You have...
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs.
- Strong understanding of the mobile app market and experience marketing consumer‑facing digital products.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Experience working in cross‑functional teams and leading multiple projects simultaneously.
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible.
- Experience marketing educational products designed for kids — including mobile apps, games, or classroom learning tools a plus.
Product Marketing Manager, Duolingo Math employer: Duolingo, Inc.
At Duolingo, we are committed to fostering a vibrant work culture that prioritises innovation, collaboration, and personal growth. As a Product Marketing Manager for Duolingo Math, you will not only contribute to our mission of making education accessible but also enjoy a wealth of learning opportunities alongside passionate colleagues. Our comprehensive benefits and focus on employee well-being ensure that you thrive both professionally and personally in a dynamic environment dedicated to transforming the way the world learns.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Duolingo Math
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Duolingo. A friendly chat can open doors and give you insider info about the company culture and what they’re really looking for.
✨Tip Number 2
Show off your passion for education! When you get the chance to speak with someone from Duolingo, share your thoughts on how learning can be made fun and accessible. It’ll show that you align with their mission and values.
✨Tip Number 3
Prepare for interviews by diving deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you craft compelling narratives during your discussions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Duolingo team.
We think you need these skills to ace Product Marketing Manager, Duolingo Math
Some tips for your application 🫡
Show Your Passion for Education:When writing your application, let your enthusiasm for education and learning shine through. We want to see how you connect with our mission at Duolingo and why you’re excited about the opportunity to work on Duolingo Math.
Tailor Your Experience:Make sure to highlight your relevant experience in product marketing, especially in consumer technology. We love seeing how your background aligns with the role, so don’t be shy about showcasing your successes and how they relate to our goals.
Craft Compelling Narratives:Since excellent communication is key, focus on creating a clear and engaging narrative in your application. Use examples that demonstrate your ability to develop compelling product stories and how you’ve effectively presented ideas in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Duolingo, Inc.
✨Know the Product Inside Out
Before your interview, make sure you dive deep into Duolingo Math. Understand its features, target audience, and how it stands out in the market. This knowledge will help you articulate your vision for marketing strategies and show your genuine interest in the product.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be prepared to discuss your past experiences collaborating with different departments. Share specific examples of how you’ve successfully led projects and navigated challenges while working with diverse teams.
✨Bring Data to the Table
Duolingo values fact-based decisions, so come equipped with examples of how you've used data to drive marketing strategies. Discuss any consumer research or competitive analysis you've conducted and how it informed your marketing decisions in previous roles.
✨Craft a Compelling Narrative
As a Product Marketing Manager, storytelling is key. Prepare to present a mock marketing campaign for Duolingo Math during your interview. This will not only demonstrate your creativity but also your ability to create engaging narratives that resonate with learners, parents, and teachers.
