At a Glance
- Tasks: Lead B2B marketing strategy for the Duolingo English Test across UK, Europe, and ANZ.
- Company: Join Duolingo, a mission-driven company transforming education globally.
- Benefits: Competitive salary, equity compensation, and comprehensive employee well-being benefits.
- Other info: Dynamic role with opportunities for growth in a fast-paced, global environment.
- Why this job: Make a real impact in education while collaborating with world-class minds.
- Qualifications: 7-10 years of B2B marketing experience, preferably in EdTech or international education.
The predicted salary is between 60000 - 80000 £ per year.
Our mission at Duolingo is to develop the best education in the world and make it universally available. At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world‑class minds while doing work that’s both meaningful and fun.
Join our life‑changing mission to develop education for our half a billion learners around the world. The Duolingo English Test is a high‑stakes test — convenient, fast, affordable, and trusted by top institutions around the world. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. Using AI and remote proctoring, students can take the test online, on demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.
About the role: We are looking for an operationally strong and resourceful marketing professional to scale the Duolingo English Test across the UK and ANZ. This role is focused on growing acceptance and usage among universities, governments, and key education stakeholders, with events and partnerships as a primary growth lever. You will design and run high‑impact engagement programs that move institutions from awareness to adoption, while building scalable systems that support long‑term growth.
As a core member of our global organization, the ideal candidate will not only be an outstanding, self‑motivated problem solver who can work and take decisions independently, but is also a proactive and team‑oriented communicator.
Responsibilities:
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
- Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
- Partner cross‑functionally to deliver cohesive, high‑quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.
Qualifications:
- 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Experience working in international education, EdTech, or a related sector is a strong plus.
- Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Ability to build structure and processes in ambiguous environments.
- Strong communication and stakeholder management skills across internal and external audiences.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Comfort operating in fast‑paced, cross‑functional, global teams.
Exceptional candidates will have:
- Experience with marketing automation for lead generation.
- Experience leading marketing in two‑sided markets.
- Working proficiency in more than one language.
- A passion for education, culture, and language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
Benefits:
Take a peek at how we care for our employees' holistic well‑being with our benefits. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Senior B2B Marketing Manager, DET (UK, Europe & ANZ) in London employer: Duolingo, Inc.
At Duolingo, we are committed to transforming education through innovative technology, making us an exceptional employer for those passionate about meaningful work. Our collaborative culture fosters limitless learning opportunities and encourages creativity, while our focus on employee well-being ensures a supportive environment. Join us in our mission to make education universally accessible, and be part of a team that values your contributions and growth.
