Senior Director, Product Management – Ads & Campaign Platform (Retail Media)

Senior Director, Product Management – Ads & Campaign Platform (Retail Media)

Full-Time 90000 - 120000 € / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product vision for Tesco Media's campaign management platform and drive innovation.
  • Company: Join dunnhumby, a global leader in Customer Data Science with iconic brands.
  • Benefits: Enjoy flexible working hours, your birthday off, and a comprehensive rewards package.
  • Other info: Be part of a diverse culture that values inclusion and encourages learning.
  • Why this job: Shape a sophisticated AdTech platform and influence strategy across major companies.
  • Qualifications: Proven experience in product leadership within retail media or AdTech environments.

The predicted salary is between 90000 - 120000 € per year.

Overview

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

The Role

The role of Head of Product owns the product vision and roadmap for Tesco Media’s campaign management platform — the core system that enables advertisers and agencies to plan, buy, optimise and measure media across our omnichannel retail media network. You’ll lead a high‑performing product organisation, working in close partnership with Engineering, Design, Data, Sales, Media Strategy and Operations teams. This is a highly visible role with direct exposure to senior stakeholders, agencies, brands and CPGs, where you’ll balance ambitious platform evolution with reliability, security and commercial outcomes.

What You’ll Do

  • Define and drive the long‑term product vision and roadmap for campaign management across all Tesco Media propositions (onsite, offsite, in‑store and CRM).
  • Build a scalable, integrated AdTech ecosystem that supports many advertiser, agency and partner use cases.
  • Shape how brands and agencies access Tesco Media inventory through self‑serve and managed‑service models.
  • Own the end‑to‑end campaign lifecycle — from insights and planning through activation, measurement and optimisation.
  • Deliver a best‑in‑class, modular self‑serve platform that drives adoption, revenue growth and customer satisfaction.
  • Reduce time‑to‑market and operational friction through intelligent workflows, governance and execution controls.
  • Define the build / buy / partner strategy and lead secure integration of third‑party AdTech solutions.

Ecosystem & Integrations

  • Build integrations with leading AdTech and retail media platforms (e.g. Skai, Pacvue, The Trade Desk).
  • Use data, experimentation and rapid testing to drive continuous improvement, performance and innovation.
  • Ensure interoperability with wider martech and programmatic ecosystems.
  • Define product OKRs and success metrics aligned to Tesco Media’s commercial objectives.

Leadership & Stakeholder Management

  • Build, lead and inspire a global product team, partnering closely with Design and Engineering.
  • Act as a trusted advisor to senior and executive stakeholders across dunnhumby, Tesco Media and the wider Tesco Group.
  • Navigate complex technical, commercial and operational trade‑offs with clarity and confidence.

Industry Leadership

  • Represent Tesco Media externally, positioning us as a thought leader in retail media and AdTech.
  • Develop product playbooks, collateral and thought leadership content to support market adoption.

What We’re Looking For

Experience

  • Proven senior product leadership experience within retail media, AdTech or B2B platform environments.
  • Track record of defining and delivering large‑scale platform products from concept through launch and scale.
  • Deep understanding of AdTech ecosystems, platform architecture, APIs and data models.
  • Experience leading complex third‑party integrations and build / buy / partner decisions.
  • Strong commercial, analytical and customer‑centric mindset.

Leadership & Mindset

  • Visionary, strategic thinker who can translate ambition into clear, actionable roadmaps.
  • Comfortable operating in ambiguity with a start‑up / scale‑up mindset.
  • High technical fluency, able to bridge business and engineering conversations.
  • Confident influencing senior stakeholders without formal authority.
  • Passion for building, scaling and continuously improving platform products.

Why Join Us

  • Shape one of the most sophisticated retail media AdTech platforms globally.
  • Work with unmatched first‑party data at massive scale.
  • Lead platform transformation during a pivotal growth phase.
  • Influence strategy across Tesco Group companies and beyond.
  • Operate at the intersection of data, media, technology and commerce.

What You Can Expect From Us

  • A comprehensive rewards package and thoughtful perks, including flexible working hours and your birthday off.
  • Investment in cutting‑edge technology and a nimble, small‑business feel that encourages experimentation and learning.
  • A culture that celebrates diversity and inclusion through dedicated networks such as dh Gender Equality Network, dh Proud, dh Family, dh Enabled and dh Thrive.

Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments outside of work. Some roles lend themselves to flexible options more than others; if this is important to you please raise this with your recruiter.

Senior Director, Product Management – Ads & Campaign Platform (Retail Media) employer: dunnhumby

At dunnhumby, we pride ourselves on being a leading employer in the retail media and AdTech space, offering a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through our investment in cutting-edge technology and a culture that celebrates diversity and inclusion, ensuring that every team member can thrive both personally and professionally. With flexible working options and a comprehensive rewards package, we empower our employees to shape the future of retail media while enjoying a fulfilling work-life balance.

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Contact Detail:

dunnhumby Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Director, Product Management – Ads & Campaign Platform (Retail Media)

Tip Number 1

Network like a pro! Reach out to current employees at dunnhumby on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might even lead to a referral.

Tip Number 2

Prepare for the interview by understanding the AdTech landscape. Brush up on the latest trends and challenges in retail media, so you can impress them with your knowledge and insights.

Tip Number 3

Showcase your leadership skills! Be ready to discuss how you've built and inspired teams in the past. They want to see that you can lead a high-performing product organisation.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team.

We think you need these skills to ace Senior Director, Product Management – Ads & Campaign Platform (Retail Media)

Product Vision and Roadmap Development
AdTech Ecosystem Knowledge
Campaign Management
Integration with Third-Party Solutions
Data Analysis and Experimentation
Leadership and Team Management
Stakeholder Engagement

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in retail media and AdTech. We want to see how your skills align with the role of Senior Director, Product Management.

Showcase Your Leadership Skills:Since this role involves leading a high-performing product team, don’t forget to share examples of your leadership style and how you've inspired teams in the past. We love seeing how you can motivate others!

Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to describe your achievements and how they relate to the responsibilities outlined in the job description. We appreciate brevity!

Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at dunnhumby

Know Your Product Inside Out

Before the interview, dive deep into dunnhumby's product offerings, especially the campaign management platform. Understand its features, benefits, and how it stands out in the AdTech ecosystem. This knowledge will help you articulate your vision and demonstrate your passion for the role.

Showcase Your Leadership Style

Prepare to discuss your leadership approach and how you've successfully built and inspired teams in the past. Highlight specific examples where you've navigated complex trade-offs and influenced senior stakeholders, as this role requires strong leadership and stakeholder management skills.

Be Ready for Technical Discussions

Brush up on your technical fluency, especially around platform architecture, APIs, and data models. Be prepared to discuss how you've handled third-party integrations and your thought process behind build/buy/partner decisions. This will show that you can bridge the gap between business and engineering.

Demonstrate a Customer-Centric Mindset

Think about how you've previously put customers at the heart of product decisions. Prepare examples that illustrate your analytical skills and how you've used data to drive product improvements. This aligns perfectly with dunnhumby's mission to deliver measurable value for their clients.