At a Glance
- Tasks: Lead CRM and personalisation strategies for Tesco Clubcard, driving innovation and collaboration.
- Company: Join dunnhumby, a global leader in Customer Data Science, empowering businesses worldwide.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and strategic development.
- Why this job: Make a real impact on customer engagement and shape retail media strategies.
- Qualifications: Bachelor's degree and strong experience in retail media or digital marketing required.
The predicted salary is between 60000 - 80000 £ per year.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first. Fuelled by data from over 24 million Tesco Clubcard holders, our closed-loop measurement helps brands understand consumer behaviour and ensures that every Pound of advertising budget is spent targeting the right customer, at the right time, with the right message, across the full marketing funnel.
We’re looking for a talented Head of CRM and Personalisation (12-month FTC) who expects more from their career. Sitting within the Strategy, Propositions & Measurement team, this role will lead the development and delivery of our value proposition across Tesco Clubcard CRM and personalised messaging, couponing, and joint advertising with suppliers. It is a vital role that connects media innovation with Tesco’s broader retail strategy.
What you’ll be working on:
- Strategic proposition development: build and continually evolve the proposition and product matrix of the retail media business, establishing a clear role of your product portfolio within the broader Brand and Performance propositions.
- Drive a joint strategy and product roadmap with Tesco Retail and the media product teams. Own the commercial requirements in this process.
- Working with Tesco Media sales teams, pitch loyalty and personalisation ad products to alpha and beta clients, gaining their direct feedback and improving the proposition.
- Collaborate closely with Tesco Retail’s marketing, CRM and loyalty teams in joint strategy and execution projects. Maintain strategic alignment with Dunnhumby loyalty teams.
- Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships.
What we expect from you:
- Bachelor's degree in Business, Marketing, or related field.
- Strong experience within the retail, retail media, advertising or digital marketing industry with exposure to DTC / CRM, loyalty, or e-mail programs and strategies.
- Proven leadership experience with a track record of successfully managing and developing high-performing teams.
- Excellent communication, negotiation, and presentation skills.
- Strategic thinker with the ability to develop and execute.
Remote Head of CRM and Personalisation (12-months contract) in Preston employer: dunnhumby
Dunnhumby is an exceptional employer that champions a culture of innovation and collaboration, empowering employees to thrive in the dynamic field of Customer Data Science. With a strong focus on personal and professional growth, employees benefit from diverse opportunities to develop their skills while working alongside industry leaders on transformative projects for iconic brands. The remote nature of this role allows for flexibility, ensuring a healthy work-life balance while contributing to impactful strategies that shape consumer behaviour.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Head of CRM and Personalisation (12-months contract) in Preston
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We think you need these skills to ace Remote Head of CRM and Personalisation (12-months contract) in Preston
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at dunnhumby from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at dunnhumby specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at dunnhumby
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at dunnhumby, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show dunnhumby you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure dunnhumby that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for dunnhumby, so think on your feet and don't hesitate to showcase your creativity!
