Role Overview
Head of CRM and Personalisation (12‑month Fixed‑Term Contract). The role sits within the Strategy, Propositions & Measurement team and leads the development and delivery of the value proposition across Tesco Clubcard CRM, personalised messaging, couponing, and joint advertising with suppliers, connecting media innovation with Tesco’s broader retail strategy.
Responsibilities
- Strategic proposition development: build and evolve the proposition and product matrix of the retail media business, establishing a clear role of the product portfolio within the broader Brand and Performance propositions.
- Drive a joint strategy and product roadmap with Tesco Retail and the media product teams.
- Own the commercial requirements in this process.
- Work with Tesco Media sales teams to pitch loyalty and personalisation ad products to alpha and beta clients, gather direct feedback and improve the proposition.
- Collaborate closely with Tesco Retail’s marketing, CRM and loyalty teams in joint strategy and execution projects.
- Maintain strategic alignment with Dunnhumby loyalty teams.
- Identify key commercial partnerships that support Business Propositions and assist Retail Media Leadership in sourcing and agreeing commercial partnerships.
Qualifications
- Bachelor’s degree in Business, Marketing or a related field.
- Strong experience within retail, retail media, advertising or digital marketing, with exposure to DTC/CRM, loyalty or e‑mail programmes and strategies.
- Proven leadership experience with a track record of successfully managing and developing high‑performing teams.
- Excellent communication, negotiation and presentation skills.
- Strategic thinker capable of developing and executing account plans.
