At a Glance
- Tasks: Lead CRM media strategy and drive performance for commercial teams.
- Company: Join a dynamic team at Tesco Media, focused on innovation and collaboration.
- Benefits: Flexible hours, birthday off, and investment in cutting-edge tech.
- Other info: Enjoy a supportive culture with opportunities for growth and learning.
- Why this job: Shape the future of retail media and make a real impact.
- Qualifications: Strong media knowledge, project management skills, and a passion for customer-centric marketing.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a talented Media Enablement Channel Lead – CRM who expects more from their career. This role sits within the Media Enablement (Go‑To‑Market) team and plays a pivotal part in shaping how CRM media channels are brought to market, enabling commercial teams to maximise performance and deliver outstanding results for clients.
Responsibilities
- Own the CRM channel strategy – develop and deliver the overarching Media Enablement plan, identifying growth opportunities and driving performance against commercial targets.
- Lead go‑to‑market execution – coordinate product launches, ensuring compelling sales materials, clear positioning, and effective rollout plans are in place.
- Drive cross‑functional collaboration – partner with Product, Sales, Client Services, and Tesco teams to align priorities and deliver against shared goals.
- Manage key workstreams – oversee training programmes, enablement plans, and strategic initiatives that support business growth.
- Empower sales teams – act as a trusted partner to commercial teams, gathering feedback, improving tools and collateral, and enabling them to sell effectively.
- Own the Enablement Hub – ensure all tools, materials, and resources are accessible, up to date, and optimised for media planning teams.
- Lead governance and planning – work closely with internal and Tesco stakeholders to manage inventory, processes, and joint workplans across CRM channels.
- Use insights to drive performance – leverage data, feedback, and market trends to continuously refine propositions and improve effectiveness.
- Champion innovation – identify opportunities to evolve CRM offerings and introduce new ideas that enhance the media proposition.
- Improve ways of working – streamline processes, enhance communication, and drive efficiency across teams.
- Stay ahead of industry trends – bring external insights into the business to ensure Tesco Media remains competitive and forward‑thinking.
Qualifications
- Strong knowledge of media, with a particular focus on CRM and personalised marketing channels.
- Proven ability to manage multiple projects and priorities in a fast‑paced environment.
- Excellent stakeholder management and collaboration skills, with experience working across cross‑functional teams.
- Strong organisation and project management capabilities, with high attention to detail.
- Excellent communication and presentation skills, both written and verbal.
- Ability to work under pressure and meet deadlines while maintaining high‑quality output.
- A proactive mindset with the ability to identify gaps, solve problems, and drive initiatives forward.
- Passion for retail media and customer‑centric marketing.
- Results‑driven, self‑motivated, and highly accountable.
- Experience in consultative or solution‑led selling environments.
- Understanding of insights, analytics, and measurement frameworks.
- Ability to translate client needs into compelling media solutions.
Benefits
You will enjoy a comprehensive rewards package, including flexible working hours, a birthday off, and an investment in cutting‑edge technology. The role offers a nimble, small‑business feel with the freedom to experiment and learn, supported by a strong diversity and inclusion culture through networks such as the Gender Equality Network, Proud, Family, One, Enabled and Thrive.
Media Enablement Channel Lead - CRM employer: dunnhumby
At Tesco Media, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work environment. As a Media Enablement Channel Lead – CRM, you will benefit from flexible working hours, a comprehensive rewards package, and the opportunity to collaborate with cross-functional teams in a fast-paced setting. Our commitment to employee growth is evident through our investment in cutting-edge technology and a culture that encourages innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Media Enablement Channel Lead - CRM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dunnhumby and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dunnhumby are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dunnhumby on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Media Enablement Channel Lead - CRM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dunnhumby. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dunnhumby:Show us that you’ve done your homework! In your application, briefly mention what you admire about dunnhumby’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dunnhumby
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dunnhumby will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dunnhumby, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
