Measurement Strategy - Senior Manager

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.

We’re looking for a Measurement Strategy Senior Manager who expects more from their career. It’s a chance to extend and improve dunnhumby’s Team in the fast growth area of Tesco Retail Media and Insights. It’s an opportunity to work with a market-leading business to explore new opportunities and contribute to the evolution of one of the fasting growing media environments.

As a Measurement Strategy Senior Manager, you will be a trusted advisor for our clients and agencies on all things Retail Media measurement. You will be influencing market leading clients and agencies in delivering effective cross media evaluation as well as crafting go-to-market strategies with our highly skilled product team and with media and measurement partners to build and innovate our measurement offering.

What you’ll be working on:

• Design, build and operationalise Retail Media measurement strategies, learning agendas and testing plans for our top market-leading FMCG clients across channels such as in-store, digital and CTV.
• Support agencies through the development and implementation of strategic initiatives designed to improve the effectiveness of their Retail Media strategies.
• Design experimentations to understand the relative impact of different strategies across different media channels and identify best practices.
• Collaborate with analytics teams to conduct campaign deep-dives to help clients understand and contextualise test outcomes.
• Consult on the design and creation of tailored reports and real-time dashboards.
• Build a bank of proof points and case studies to support media narratives.
• Collaborate with product teams on measurement frameworks, including A/B testing, incrementality studies, MMM (Marketing Mix Modelling), and MTA (Multi-Touch Attribution).
• Communicate complex results, insights, and recommendations with a diverse set of technical and non-technical stakeholders.
• Collaborate with internal product teams and external media partners to identify opportunities for new features, products, methodologies and drive client engagement around measurement innovation also supporting alpha and beta tests.
• Build strong cross functional relationships with Sales, Product, Strategy, Account Management, Sales Enablement and Operations.
• Stay up-to-date with the latest industry trends and tools in media measurement and analytics.

What we expect from you:

• Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or relevant work experience.
• Client-facing experience, supporting clients on the development and implementation of measurement methodologies and approaches.
• Strong experience using data and numbers to formulate insights.
• Previous experience within retail, eCommerce, CPG, retail media, advertising or related industry.
• Strong communication and relationship building skills with experience in simplifying complex technical content for diverse audiences.
• Strong understanding of advertising measurement methods and technologies, including experimental designs and modelling, for direct response and brand outcomes.
• Experience analysing and manipulating data sets and applying statistics where appropriate to understand patterns and provide insights.
• Proficiency in data querying languages, such as SQL, and manipulation tools.

What you can expect from us:

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition.

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance.

Our diversity and inclusion work is designed to cultivate a culture of belonging, where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.