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- Tasks: Create engaging thought leadership content to connect with clients and support business growth.
- Company: Join dunnhumby, a global leader in Customer Data Science, empowering businesses worldwide.
- Benefits: Enjoy flexible working hours, your birthday off, and a comprehensive rewards package.
- Why this job: Be part of a diverse team that values creativity and innovation in a supportive environment.
- Qualifications: Experience in B2B marketing, exceptional writing skills, and familiarity with data analysis preferred.
- Other info: We prioritise diversity and inclusion, fostering a culture where everyone can thrive.
The predicted salary is between 36000 - 60000 £ per year.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
We are looking for a Marketing Specialist with skills in thought leadership content creation to join our B2B Marketing team. Working with the Head of Content and PR, you will develop and promote a programme of compelling thought leadership content to connect and engage with existing dunnhumby clients and potential future clients. Focusing on retailer and CPG growth plans, issues and pain points, you will use primary research, case studies and expert opinion to create and deliver thought leadership and content campaigns to build external understanding of dunnhumby and our offerings and to support opportunity and revenue generation.
We are looking for someone with a strong B2B marketing background, who has managed content production for a retail, data or tech organisation.
Responsibilities:
- Create and produce global thought leadership content to support dunnhumby’s strategic priorities and corporate strategies.
- Create and maintain global content calendar and thought leadership plans.
- Work with internal and external subject matter experts, market teams and senior leaders to create and amplify content.
- Work with regional marketing and client teams to ensure content is coordinated with promotional campaigns.
- Track and measure performance of content on an ongoing basis.
- Ensure close relationship with Internal Communications to promote content internally and build a network of global brand advocates.
Experience sought:
- Experience in B2B marketing, ideally in the retail, technology or data sectors, providing content ideation and creation, content marketing and sales collateral.
- Exceptional writing skills.
- Experience in data analysis an advantage.
- Experience in podcast or video production an advantage.
- Able to work independently in a global team.
What you can expect from us:
We won’t just meet your expectations. We’ll defy them. You’ll enjoy the comprehensive rewards package you’d expect from a leading technology company, along with a degree of personal flexibility. Plus, thoughtful perks, like flexible working hours and your birthday off. You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition.
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance.
Marketing Executive (Content Specialist) employer: Dunnhumby
Contact Detail:
Dunnhumby Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Content Specialist)
✨Tip Number 1
Familiarise yourself with dunnhumby's mission and values. Understanding their focus on customer-centric strategies will help you align your discussions and demonstrate how your skills can contribute to their goals.
✨Tip Number 2
Showcase your knowledge of B2B marketing trends, especially in the retail and data sectors. Being able to discuss current challenges and opportunities in these areas will position you as a knowledgeable candidate.
✨Tip Number 3
Prepare examples of your previous content campaigns, particularly those that involved thought leadership. Be ready to discuss the impact of your work and how it aligns with dunnhumby's objectives.
✨Tip Number 4
Network with current or former dunnhumby employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and may even lead to referrals.
We think you need these skills to ace Marketing Executive (Content Specialist)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Executive (Content Specialist) position. Tailor your application to highlight relevant experience in B2B marketing, content creation, and any specific skills mentioned in the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in content production, particularly in retail, technology, or data sectors. Use bullet points to outline your achievements and quantify your impact where possible, such as increased engagement metrics or successful campaigns.
Write a Strong Cover Letter: In your cover letter, express your passion for customer-centric marketing and how your background aligns with dunnhumby's mission. Highlight specific examples of thought leadership content you've created and how it has driven results for previous employers.
Proofread and Edit: Before submitting your application, thoroughly proofread your CV and cover letter. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail, which is crucial for a content specialist role.
How to prepare for a job interview at Dunnhumby
✨Showcase Your Content Creation Skills
As a Marketing Executive (Content Specialist), your ability to create compelling content is crucial. Prepare examples of your previous work, such as case studies or thought leadership pieces, and be ready to discuss your creative process during the interview.
✨Understand the Company’s Mission
Dunnhumby places a strong emphasis on being 'Customer First'. Familiarise yourself with their mission and values, and think about how your skills and experiences align with their goals. This will demonstrate your genuine interest in the company.
✨Prepare for B2B Marketing Questions
Expect questions related to B2B marketing strategies, especially in the retail and data sectors. Brush up on current trends and challenges in these industries, and be prepared to discuss how you can contribute to dunnhumby's objectives.
✨Highlight Your Collaborative Experience
The role involves working with various teams and subject matter experts. Be ready to share examples of how you've successfully collaborated in the past, particularly in creating and amplifying content across different channels.
