Senior Lead, Measurement Strategy Scalable Campaign Insights in London

Senior Lead, Measurement Strategy Scalable Campaign Insights in London

London Full-Time 56250 - 68750 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Create scalable measurement frameworks and define KPIs for impactful retail media campaigns.
  • Company: Join dunnhumby, a leader in data science and retail media innovation.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Dynamic work environment with a focus on innovation and career advancement.
  • Why this job: Make a real impact in retail media while collaborating with talented cross-functional teams.
  • Qualifications: Experience in defining success metrics and strong teamwork skills are essential.

The predicted salary is between 56250 - 68750 £ per year.

dunnhumby is seeking a Senior Lead, Measurement Strategy to develop scalable measurement frameworks for Tesco Media.

This role involves defining KPIs, collaborating with Product and Data Science, and ensuring successful launch readiness for new measurement capabilities.

The ideal candidate will have experience in defining success metrics for campaigns and a strong ability to work with cross-functional teams.

Join us to make a real impact in retail media.

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Senior Lead, Measurement Strategy Scalable Campaign Insights in London employer: dunnhumby

At dunnhumby, we pride ourselves on being a forward-thinking employer that champions a culture of innovation and inclusivity. Our commitment to employee growth is reflected in our flexible working options, comprehensive rewards package, and investment in cutting-edge technology, all designed to empower you to excel in your role as a Price and Promotion Consulting and Implementation Manager. Join us in a dynamic environment where your contributions directly shape the future of customer data science and where diversity is not just a goal, but a daily practice.

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Contact Details:

dunnhumby Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Lead, Measurement Strategy Scalable Campaign Insights in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dunnhumby and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dunnhumby are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dunnhumby on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dunnhumby. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Lead, Measurement Strategy Scalable Campaign Insights in London

Measurement Framework Development
KPI Definition
Collaboration with Cross-Functional Teams
Campaign Success Metrics
Product Management
Data Science Collaboration
Launch Readiness

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dunnhumby. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of dunnhumby:Show us that you’ve done your homework! In your application, briefly mention what you admire about dunnhumby’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at dunnhumby

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dunnhumby will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At dunnhumby, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.