At a Glance
- Tasks: Lead product vision for Tesco Media's campaign management platform and drive innovation.
- Company: Join dunnhumby, a global leader in Customer Data Science with iconic brands.
- Benefits: Enjoy flexible working hours, your birthday off, and a comprehensive rewards package.
- Other info: Be part of a diverse culture that values inclusion and encourages learning.
- Why this job: Shape a sophisticated AdTech platform and influence strategy across major companies.
- Qualifications: Proven experience in product leadership within retail media or AdTech environments.
The predicted salary is between 63000 - 77000 £ per year.
Overview dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision.
We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.
The Role
The role of Head of Product owns the product vision and roadmap for Tesco Media’s campaign management platform — the core system that enables advertisers and agencies to plan, buy, optimise and measure media across our omnichannel retail media network.
You’ll lead a high‑performing product organisation, working in close partnership with Engineering, Design, Data, Sales, Media Strategy and Operations teams.
This is a highly visible role with direct exposure to senior stakeholders, agencies, brands and CPGs, where you’ll balance ambitious platform evolution with reliability, security and commercial outcomes.
- What You’ll Do
- Define and drive the long‑term product vision and roadmap for campaign management across all Tesco Media propositions (onsite, offsite, in‑store and CRM).
- Build a scalable, integrated Ad Tech ecosystem that supports many advertiser, agency and partner use cases.
- Shape how brands and agencies access Tesco Media inventory through self‑serve and managed‑service models.
- Own the end‑to‑end campaign lifecycle — from insights and planning through activation, measurement and optimisation.
- Deliver a best‑in‑class, modular self‑serve platform that drives adoption, revenue growth and customer satisfaction.
- Reduce time‑to‑market and operational friction through intelligent workflows, governance and execution controls.
- Define the build / buy / partner strategy and lead secure integration of third‑party Ad Tech solutions.
- Ecosystem & Integrations
- Build integrations with leading Ad Tech and retail media platforms (e. g.
Skai, Pacvue, The Trade Desk).
Use data, experimentation and rapid testing to drive continuous improvement, performance and innovation.
- Ensure interoperability with wider martech and programmatic ecosystems.
- Define product OKRs and success metrics aligned to Tesco Media’s commercial objectives.
- Leadership & Stakeholder Management
- Build, lead and inspire a global product team, partnering closely with Design and Engineering.
- Act as a trusted advisor to senior and executive stakeholders across dunnhumby, Tesco Media and the wider Tesco Group.
- Navigate complex technical, commercial and operational trade‑offs with clarity and confidence.
- Industry Leadership
- Represent Tesco Media externally, positioning us as a thought leader in retail media and Ad Tech.
- Develop product playbooks, collateral and thought leadership content to support market adoption.
- What We’re Looking For
Experience
- Proven senior product leadership experience within retail media, Ad Tech or B2B platform environments.
- Track record of defining and delivering large‑scale platform products from concept through launch and scale.
- Deep understanding of Ad Tech ecosystems, platform architecture, APIs and data models.
- Experience leading complex third‑party integrations and build / buy / partner decisions.
- Strong commercial, analytical and customer‑centric mindset.
- Leadership & Mindset
- Visionary, strategic thinker who can translate ambition into clear, actionable roadmaps.
- Comfortable operating in ambiguity with a start‑up / scale‑up mindset.
- High technical fluency, able to bridge business and engineering conversations.
- Confident influencing senior stakeholders without formal authority.
- Passion for building, scaling and continuously improving platform products.
- Why Join Us
- Shape one of the most sophisticated retail media Ad Tech platforms globally.
- Work with unmatched first‑party data at massive scale.
- Lead platform transformation during a pivotal growth phase.
- Influence strategy across Tesco Group companies and beyond.
- Operate at the intersection of data, media, technology and commerce.
- What You Can Expect From Us
- A comprehensive rewards package and thoughtful perks, including flexible working hours and your birthday off.
- Investment in cutting‑edge technology and a nimble, small‑business feel that encourages experimentation and learning.
- A culture that celebrates diversity and inclusion through dedicated networks such as dh Gender Equality Network, dh Proud, dh Family, dh Enabled and dh Thrive.
- Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments outside of work.
Some roles lend themselves to flexible options more than others; if this is important to you please raise this with your recruiter.
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Senior Director, Product Management – Ads & Campaign Platform (Retail Media) in London employer: dunnhumby
At dunnhumby, we pride ourselves on being a forward-thinking employer that champions a culture of innovation and inclusivity. Our commitment to employee growth is reflected in our flexible working options, comprehensive rewards package, and investment in cutting-edge technology, all designed to empower you to excel in your role as a Price and Promotion Consulting and Implementation Manager. Join us in a dynamic environment where your contributions directly shape the future of customer data science and where diversity is not just a goal, but a daily practice.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Product Management – Ads & Campaign Platform (Retail Media) in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like dunnhumby!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at dunnhumby would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at dunnhumby through your school's career services!
We think you need these skills to ace Senior Director, Product Management – Ads & Campaign Platform (Retail Media) in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Director, Product Management – Ads & Campaign Platform (Retail Media), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Director, Product Management – Ads & Campaign Platform (Retail Media) position at dunnhumby. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at dunnhumby
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
