dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science . Together, we always put the customer first.
Fuelled by data from over 24 million Tesco Clubcard holders, our closed-loop measurement helps brands understand consumer behaviour and ensures that every Pound of advertising budget is spent targeting the right customer, at the right time, with the right message, across the full marketing funnel. We're here to help brands "Shape What Britain Buys".
We’re looking for a talented Head of CRM and Personalisation (12-month FTC) who expects more from their career. Sitting within the Strategy, Propositions & Measurement team, this role will lead the development and delivery of our value proposition across Tesco Clubcard CRM and personalised messaging, couponing, and joint advertising with suppliers. It is a vital role that connects media innovation with Tesco’s broader retail strategy.
What you’ll be working on
•Strategic proposition development: build and continually evolve the proposition and product matrix of the retail media business, establishing a clear role of your product portfolio within the broader Brand and Performance propositions.
• Drive a joint strategy and product roadmap with Tesco Retail and the media product teams. Own the commercial requirements in this process.
• Working with Tesco Media sales teams, pitch loyalty and personalisation ad products to alpha and beta clients, gaining their direct feedback and improving the proposition.
• Collaborate closely with Tesco Retail’s marketing, CRM and loyalty teams in joint strategy and execution projects. Maintain strategic alignment with Dunnhumby loyalty teams.
• Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships
What we expect from you
Bachelor's degree in Business, Marketing, or related field;
- Strong experience within the retail, retail media, advertising or digital marketing industry with exposure to DTC / CRM, loyalty, or e-mail programs and strategies
- Proven leadership experience with a track record of successfully managing and developing high-performing teams.
- Excellent communication, negotiation, and presentation skills.
- Strategic thinker with the ability to develop and execute
