At a Glance
- Tasks: Lead CRM and personalisation strategies for Tesco Clubcard, driving innovation and collaboration.
- Company: Join dunnhumby, a global leader in Customer Data Science with a customer-first mission.
- Benefits: 12-month contract with competitive salary and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and strategic development.
- Why this job: Make a real impact on customer engagement and shape retail media strategies.
- Qualifications: Bachelor's degree and strong experience in retail media or digital marketing required.
The predicted salary is between 60000 - 80000 £ per year.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. Dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.
Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first. Fuelled by data from over 24 million Tesco Clubcard holders, our closed-loop measurement helps brands understand consumer behaviour and ensures that every Pound of advertising budget is spent targeting the right customer, at the right time, with the right message, across the full marketing funnel.
We’re looking for a talented Head of CRM and Personalisation (12-month FTC) who expects more from their career. Sitting within the Strategy, Propositions & Measurement team, this role will lead the development and delivery of our value proposition across Tesco Clubcard CRM and personalised messaging, couponing, and joint advertising with suppliers. It is a vital role that connects media innovation with Tesco’s broader retail strategy.
What you’ll be working on:
- Strategic proposition development: build and continually evolve the proposition and product matrix of the retail media business, establishing a clear role of your product portfolio within the broader Brand and Performance propositions.
- Drive a joint strategy and product roadmap with Tesco Retail and the media product teams. Own the commercial requirements in this process.
- Working with Tesco Media sales teams, pitch loyalty and personalisation ad products to alpha and beta clients, gaining their direct feedback and improving the proposition.
- Collaborate closely with Tesco Retail’s marketing, CRM and loyalty teams in joint strategy and execution projects. Maintain strategic alignment with Dunnhumby loyalty teams.
- Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships.
What we expect from you:
- Bachelor's degree in Business, Marketing, or related field.
- Strong experience within the retail, retail media, advertising or digital marketing industry with exposure to DTC / CRM, loyalty, or e-mail programs and strategies.
- Proven leadership experience with a track record of successfully managing and developing high-performing teams.
- Excellent communication, negotiation, and presentation skills.
- Strategic thinker with the ability to develop and execute.
Remote Head of CRM and Personalisation (12-months contract) in Huddersfield employer: dunnhumby
At dunnhumby, we pride ourselves on being a forward-thinking employer that champions employee growth and innovation. Our collaborative work culture fosters creativity and empowers our team members to lead impactful projects in the dynamic field of Customer Data Science. With a commitment to putting the customer first, we offer unique opportunities for professional development and the chance to work with iconic brands, all while enjoying the flexibility of a remote role.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Head of CRM and Personalisation (12-months contract) in Huddersfield
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dunnhumby are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dunnhumby on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Remote Head of CRM and Personalisation (12-months contract) in Huddersfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dunnhumby. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dunnhumby:Show us that you’ve done your homework! In your application, briefly mention what you admire about dunnhumby’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dunnhumby
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dunnhumby will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At dunnhumby, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
