Go to Market (GTM) Sales Enablement – Channel Lead

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

This role is ideal for someone with a genuine passion for media and a strong understanding of media channels and how they connect to the wider media ecosystem. The Channel Lead will sit at the heart of the GTM team, acting as a conduit between Sales, Propositions, Product, ADS, Client Services, agency partners and key stakeholders at Tesco. With an ambitious product workplan and evolving media strategy, this role requires a dynamic, organised individual who thrives in cross‑functional environments and enjoys seeing ideas through from concept to launch.

The primary focus will be leading and coordinating key GTM workstreams, including the channel training plan and ownership of the go‑to‑market product roadmap, while partnering closely with Sales to ensure teams are equipped to sell compelling, revenue‑driving propositions.

What you’ll be doing:

• Building and delivering the overarching GTM channel strategy across content partnerships, including Tesco Real Food, Tesco Magazine and social media opportunities
• Leading bespoke commercialisation opportunities with Tesco, from opportunity shaping through to cost structures, sell‑in materials and launch plans
• Creating compelling GTM narratives and materials that support Sales in driving revenue growth
• Launching new media propositions, with clear plans, assets and internal enablement
• Identifying proactive opportunities to grow channel performance and deliver annual targets
• Driving momentum across complex workstreams, removing blockers and ensuring alignment to the wider GTM vision
• Leading strategic cross‑functional projects, working closely with internal teams and external agency partners
• Partnering with Sales, Strategy & Planning, and Insight teams to build awareness and understanding of channel opportunities
• Improving internal governance, processes and communication forums to enable efficient collaboration
• Owning the GTM content channel hub, ensuring planning tools and materials are accessible, up‑to‑date and optimised for media planners

What you’ll bring:

• Strong knowledge and passion for media and content‑led channels
• The ability to build clear, compelling and easy‑to‑follow narratives
• Proven collaboration skills, balancing multiple stakeholder priorities
• A proactive, solutions‑focused mindset
• Excellent verbal, written and presentation skills
• Strong time management, with the ability to remain calm under pressure
• A big‑picture mindset, anticipating gaps and addressing them proactively
• Results‑driven, self‑motivated and highly goal‑oriented
• Project management experience across complex, multi‑stakeholder initiatives
• A consultative approach, tailoring solutions to client and commercial needs
• Experience working with insight, analytics or performance data

What you can expect from us:

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. Plus, a degree of personal flexibility you might not expect, thoughtful perks such as flexible working hours and your birthday off. You’ll also benefit from an investment in cutting‑edge technology that reflects our global ambition while retaining a nimble, small‑business feel that gives you the freedom to play, experiment and learn.

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work/life balance.

Our diversity and inclusion work is designed to cultivate a culture of belonging, where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.