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- Tasks: Drive Salesforce adoption and deliver training to enhance user experience.
- Company: Join dunnhumby, a leader in Customer Data Science with a global presence.
- Benefits: Enjoy flexible working hours, your birthday off, and a comprehensive rewards package.
- Why this job: Make a real impact by redefining customer experiences with cutting-edge technology.
- Qualifications: Experience with Salesforce and strong communication skills are essential.
- Other info: Be part of a diverse culture that values inclusion and personal growth.
The predicted salary is between 40000 - 50000 £ per year.
dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.
The Salesforce Adoption Lead is accountable for driving successful adoption and sustained value from Salesforce changes across dunnhumby. Working closely with business leaders, end users and the Salesforce delivery team, you’ll plan and deliver enablement and adoption activities that prepare the organisation for new capabilities, process changes and ways of working. This role takes a structured, people‑centred approach, embedding business enablement and feedback directly into the product delivery lifecycle.
What you’ll be doing:
- Define and deliver Salesforce adoption and enablement plans aligned to product roadmaps and releases.
- Identify adoption gaps and work with stakeholders to embed enablement into Agile, product‑led delivery.
- Partner with Product, Business Analysis and Release teams to align communications with product vision and process change.
- Deliver clear, consistent communications that explain the who, what, why and how of Salesforce releases.
- Design and deliver role‑based training that supports both system usage and expected user behaviours.
- Own and maintain the Salesforce user hub, including training, onboarding, communications and support materials.
- Define and track adoption and readiness metrics with Product Owners.
- Gather user feedback, identify risks, and continuously improve the adoption approach.
What we expect from you:
- Strong stakeholder engagement, facilitation and communication skills.
- Hands‑on knowledge of Salesforce Sales Cloud, Marketing Cloud and CPQ.
- Experience working in Agile or product‑led delivery environments.
- Solid understanding of organisational change and adoption practices.
- Experience designing and delivering training and enablement programmes.
- Confidence creating and managing documentation using modern tooling, including AI.
- Analytical mindset with the ability to measure adoption and value realisation.
- Strong business acumen and the ability to assess cross‑functional impacts across people, process and technology.
What you can expect from us:
We won’t just meet your expectations. We’ll defy them. You’ll enjoy a comprehensive rewards package, personal flexibility, and thoughtful perks, like flexible working hours and your birthday off. You’ll also benefit from an investment in cutting‑edge technology that reflects our global ambition.
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
CRM Analyst employer: Dunnhumby
Contact Detail:
Dunnhumby Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at dunnhumby on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Prepare for the interview by understanding their products and services. Dive into how they use Salesforce and think about how your skills can help them defy expectations. Show us you’re not just another candidate!
✨Tip Number 3
Practice your storytelling! Be ready to share specific examples of how you've driven adoption in previous roles. We want to hear how you’ve made an impact, so make it memorable!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind. Plus, it shows us that you’re genuinely interested in the role and the company.
We think you need these skills to ace CRM Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Analyst role. Highlight your experience with Salesforce and any relevant skills that align with what we’re looking for at dunnhumby.
Showcase Your Communication Skills: Since this role involves a lot of stakeholder engagement, don’t forget to demonstrate your communication prowess. Use clear and concise language in your application to reflect how you’d communicate in the role.
Highlight Your Analytical Mindset: We love candidates who can think critically! Make sure to include examples of how you've used data to drive decisions or improve processes in your previous roles. This will show us you have the analytical mindset we value.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at dunnhumby!
How to prepare for a job interview at Dunnhumby
✨Know Your Salesforce Stuff
Make sure you brush up on your knowledge of Salesforce Sales Cloud, Marketing Cloud, and CPQ. Be ready to discuss how you've used these tools in past roles and how they can drive adoption and value in the new position.
✨Engage with Stakeholders
Prepare to demonstrate your strong stakeholder engagement skills. Think of examples where you've successfully collaborated with different teams or individuals to achieve a common goal, especially in an Agile environment.
✨Show Off Your Training Skills
Since the role involves designing and delivering training, come prepared with ideas on how you would approach this. Share any past experiences where you’ve created training materials or led sessions that helped users adapt to new systems.
✨Metrics Matter
Be ready to talk about how you measure success in terms of user adoption and readiness. Have some metrics or examples from previous roles that showcase your analytical mindset and ability to track progress effectively.