Measurement Strategy - Senior Manager in City of Westminster

Responsibilities include designing, building and operationalising Retail Media measurement strategies, learning agendas and testing plans for top market-leading FMCG clients across channels such as in-store, digital and CTV. Support agencies through the development and implementation of strategic initiatives designed to improve the effectiveness of their Retail Media strategies. Design experimentations to understand the relative impact of different strategies across different media channels and identify best practices. Collaborate with analytics teams to conduct campaign deep-dives to help clients understand and contextualise test outcomes. Consult on the design and creation of tailored reports and real-time dashboards. Build a bank of proof points and case studies to support media narratives. Collaborate with product teams on measurement frameworks, including A/B testing, incrementality studies, MMM (Marketing Mix Modelling), and MTA (Multi‑Touch Attribution). Communicate complex results, insights, and recommendations with a diverse set of technical and non‑technical stakeholders. Collaborate with internal product teams and external media partners to identify opportunities for new features, products, methodologies and drive client engagement around measurement innovation, also supporting alpha and beta tests. Build strong cross‑functional relationships with Sales, Product, Strategy, Account Management, Sales Enablement and Operations. Stay up-to-date with the latest industry trends and tools in media measurement and analytics.

Qualifications include a Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or relevant work experience. Client‑facing experience, supporting clients on the development and implementation of measurement methodologies and approaches. Strong experience using data and numbers to formulate insights. Previous experience within retail, eCommerce, CPG, retail media, advertising or related industry. Strong communication and relationship‑building skills with experience in simplifying complex technical content for diverse audiences. Strong understanding of advertising measurement methods and technologies, including experimental designs and modelling, for direct response and brand outcomes. Experience analysing and manipulating data sets and applying statistics where appropriate to understand patterns and provide insights. Proficiency in data querying languages, such as SQL, and manipulation tools.

About the Role & Company: London dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca‑Cola, Nestlé, Unilever and Metro. Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first. Fuelled by data from over 23 million Clubcard holders, our closed-loop measurement helps you understand consumer behaviour and ensures that every pound of your advertising budget is spent targeting the right customer, at the right time, with the right message across the full marketing funnel. We’re here to help brands Shape What Britain Buys.

dunnhumby is looking for a Measurement Strategy Senior Manager who expects more from their career. It’s a chance to extend and improve dunnhumby’s Team in the fast growth area of Tesco Retail Media and Insights. It’s an opportunity to work with a market-leading business to explore new opportunities and contribute to the evolution of one of the fastest growing media environments. Joining our team, you’ll work with world‑class and passionate people, experts in the world of media, insights and measurement. As a Measurement Strategy Senior Manager, you will be a trusted advisor for our clients and agencies on all things Retail Media measurement. You will be influencing market-leading clients and agencies in delivering effective cross media evaluation as well as crafting go-to-market strategies with our highly skilled product team and with media and measurement partners to build and innovate our measurement offering.

In addition to a comprehensive rewards package, you’ll enjoy a degree of personal flexibility, including flexible working hours and your birthday off. You’ll benefit from cutting‑edge technology that reflects our global ambition. With a nimble, small‑business feel that gives you the freedom to play, experiment and learn. We live diversity and inclusion every day, with thriving networks such as dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive. We want everyone to have the opportunity to shine and perform at their best throughout our recruitment process. Our approach to Flexible Working at dunnhumby values and respects difference and is committed to building an inclusive culture. We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.