Category Alignment Lead in City of Westminster

Category Alignment Lead in City of Westminster

City of Westminster Full-Time No working from home possible
dunnhumby

We’re looking for a talented Category Alignment Lead who expects more from their career. This highly strategic role will shape how media delivers growth across key categories, bringing together customer insight, commercial priorities, and media expertise to create impactful, measurable strategies.

Responsibilities

  • Develop customer‑first, full‑funnel media strategies that align with category priorities and commercial objectives, balancing brand building and performance outcomes.
  • Act as a media expert and thought leader.
  • Bring deep expertise across onsite, offsite, in‑store, and emerging media channels, acting as a centre of excellence and raising the bar for media strategy.
  • Embed media into commercial planning by partnering closely with category, commercial, and sales teams to ensure strategies align with trading priorities and growth opportunities.
  • Turn insights into action by using customer, category, and campaign data to uncover opportunities and translate them into clear, commercially focused recommendations that influence decision‑making.
  • Unlock growth with sales and partners by collaborating with sales teams to bring media strategies to life in client and supplier conversations, driving investment and engagement.
  • Lead key initiatives and projects by providing clear direction across cross‑functional programmes, ensuring alignment and delivery without unnecessary complexity.
  • Influence senior stakeholders by partnering with leadership, commercial, and brand teams to embed media thinking into business planning and articulate the value of media investment.

Qualifications

  • Demonstrated experience in media strategy, retail media, or integrated marketing.
  • Strong commercial mindset with the ability to link media investment to business impact.
  • Confidence working with data and insights to shape strategy and recommendations.
  • Proven ability to influence senior stakeholders and work cross‑functionally.
  • Experience collaborating with sales, commercial, or category teams.
  • Excellent communication skills, with the ability to translate complexity into clear narratives.
  • A proactive, strategic thinker who thrives in a fast‑paced, evolving environment.

Benefits

Enjoy flexible working hours, a private day off for your birthday, and a focus on personal flexibility. You will also have access to cutting‑edge technology reflecting this company’s global ambition.

We embrace diversity and inclusion; you will be supported by a network of affinity groups that foster belonging and professional growth.

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dunnhumby

Contact Details:

dunnhumby Recruitment Team