B2B Content Writer (Marketing Executive)
B2B Content Writer (Marketing Executive)

B2B Content Writer (Marketing Executive)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Dunnhumby

At a Glance

  • Tasks: Create engaging thought leadership content for B2B marketing in retail and tech.
  • Company: Join dunnhumby, a global leader in Customer Data Science, empowering businesses worldwide.
  • Benefits: Enjoy flexible working hours, your birthday off, and cutting-edge technology perks.
  • Why this job: Be part of a diverse team that values creativity and personal growth while making an impact.
  • Qualifications: Strong B2B marketing experience, exceptional writing skills, and familiarity with data analysis preferred.
  • Other info: We promote an inclusive culture and support work-life balance through flexible working options.

The predicted salary is between 36000 - 60000 £ per year.

Marketing Executive (Content Specialist)

London

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

We are looking for a Marketing Specialist with skills in thought leadership content creation to join our B2B Marketing team. W orking with the Head of Content and PR, you will develop and promote a programme of compelling thought leadership content to connect and engage with existing dunnhumby clients and potential future clients. Focusing on retailer and CPG growth plans, issues and pain points, you will use primary research, case studies and expert opinion to create and deliver thought leadership and content campaigns to build external understanding of dunnhumby and our offerings and to support opportunity and revenue generation. We are looking for someone with strong B2B marketing background, who has managed content production for a retail, data or tech organisation.

Responsibilities:

  • Create and produce global thought leadership content to support dunnhumby’s strategic priorities and corporate strategies.
  • Create and maintain global content calendar and thought leadership plans.
  • Work with internal and external subject matter experts, market teams and senior leaders to create and amplify content.
  • Work with regional marketing and client teams to ensure content is coordinated with promotional campaigns
  • Track and measure performance of content on an ongoing basis
  • Ensure close relationship with Internal Communications to promote content internally and build network of global brand advocates.

Experience sought:

  • Experience in B2B marketing, ideally in the retail, technology or data sectors, providing content ideation and creation, content marketing and sales collateral
  • Exceptional writing skills
  • Experience in data analysis an advantage
  • Experience in podcast or video production an advantage
  • Able to work independently in a global team

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

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Global Diversity and Inclusion Questions

At dunnhumby, we utilise our diversity of thought as our competitive edge .

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed tocultivate a culture of belonging,where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.

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B2B Content Writer (Marketing Executive) employer: Dunnhumby

At dunnhumby, we pride ourselves on being a leading employer in the heart of London, offering a dynamic work culture that champions innovation and personal growth. Our commitment to diversity and inclusion is reflected in our thriving employee networks and flexible working options, ensuring that every team member can thrive both professionally and personally. With a comprehensive rewards package and opportunities to work with iconic global brands, joining our B2B Marketing team as a Content Writer means becoming part of a forward-thinking company that truly values its people.
Dunnhumby

Contact Detail:

Dunnhumby Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Content Writer (Marketing Executive)

✨Tip Number 1

Familiarise yourself with dunnhumby's mission and values. Understanding their focus on customer-centricity will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.

✨Tip Number 2

Showcase your B2B marketing experience by preparing specific examples of content campaigns you've worked on. Be ready to discuss how these campaigns drove engagement and supported business objectives, as this will resonate well with the hiring team.

✨Tip Number 3

Network with current or former employees of dunnhumby on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.

✨Tip Number 4

Stay updated on industry trends in retail and data science. Being knowledgeable about current challenges and innovations will allow you to speak confidently about how you can contribute to dunnhumby's thought leadership initiatives.

We think you need these skills to ace B2B Content Writer (Marketing Executive)

B2B Marketing Expertise
Content Creation
Exceptional Writing Skills
Thought Leadership Development
Data Analysis
Content Marketing
Project Management
Collaboration with Subject Matter Experts
Performance Tracking and Measurement
Knowledge of Retail and CPG Markets
Experience in Podcast or Video Production
Ability to Work Independently
Strong Communication Skills
Creative Thinking

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B Content Writer position. Tailor your application to highlight relevant experience in content creation, particularly in B2B marketing within the retail or tech sectors.

Showcase Your Writing Skills: Since exceptional writing skills are crucial for this role, include samples of your previous work that demonstrate your ability to create compelling thought leadership content. This could be blog posts, articles, or case studies that showcase your expertise.

Highlight Relevant Experience: Emphasise your experience in managing content production and any familiarity with data analysis or multimedia production. Mention specific projects where you successfully created content that engaged clients or supported marketing strategies.

Personalise Your Application: Make your application stand out by personalising your cover letter. Address it to the hiring manager if possible, and explain why you are passionate about working at dunnhumby and how your values align with their commitment to being Customer First.

How to prepare for a job interview at Dunnhumby

✨Showcase Your Writing Skills

As a B2B Content Writer, your writing skills are paramount. Bring samples of your previous work that demonstrate your ability to create compelling thought leadership content. Be prepared to discuss your writing process and how you tailor content for different audiences.

✨Understand the Company’s Mission

Dunnhumby places a strong emphasis on being 'Customer First'. Familiarise yourself with their mission and values, and be ready to explain how your experience aligns with their goals. This shows that you’re not just interested in the role, but also in contributing to their overarching mission.

✨Prepare for Content Strategy Questions

Expect questions about your approach to content strategy, especially in a B2B context. Think about how you would develop a content calendar or measure the success of a campaign. Having specific examples from your past experiences will help illustrate your expertise.

✨Demonstrate Your Research Skills

Since the role involves using primary research and case studies, be ready to discuss how you conduct research and incorporate findings into your content. Highlight any experience you have with data analysis, as this could set you apart from other candidates.

B2B Content Writer (Marketing Executive)
Dunnhumby
Location: London
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