As Content Design Lead, you'll lead the evolution of content design as a strategic product capability, shaping clear, trusted and scalable experiences that help users make better decisions with confidence. You'll set direction for help documentation and in-product guidance, terminology, taxonomy and interaction patterns, ensuring they work together across human-facing, AI-powered and agentic experiences. You'll connect content practice to product strategy, business goals and measurable outcomes. This is a 12-month fixed-term contract. What You'll Be Doing You'll lead Content Design from early problem definition through delivery, establishing the information architecture and content systems needed for intelligent, scalable product experiences.
- Lead content strategy and design across complex digital products, moving between strategic direction and hands‑on delivery.
- Architect information structures, taxonomies, metadata models and structured‑content approaches that support discoverability, reuse and consistent experiences across products, headless CMS platforms and digital adoption tools.
- Shape AI‑powered experiences, including conversational journeys, prompts, agent behaviours, response patterns and human hand‑offs.
- Define evaluation frameworks for AI‑generated and agent‑delivered content, covering usefulness, accuracy, safety, digital accessibility, consistency and user trust.
- Align content with semantic and data layers, partnering with Product, Design, Engineering, Research, Data, AI and technical architecture colleagues.
- Establish scalable content operations, using appropriate AI‑assisted workflows while maintaining editorial standards, governance and meaningful human oversight.
- Develop standards and reusable patterns for terminology, help, guidance, interaction content and structured content across the product ecosystem.
- Use evidence from research, analytics, experimentation and continuous discovery to improve user and business outcomes.
- Evidence‑led practice, using research, analytics and experimentation to improve content and demonstrate impact.
You’ll Thrive If You…
- Enjoy moving between strategic direction, information architecture and detailed content design.
- Can translate complex technical, semantic and AI concepts into clear product decisions and practical standards and align to product goals.
- Look for systemic improvements rather than repeatedly solving the same content problem.
- Are comfortable establishing responsible practice where patterns for AI‑powered experiences are still emerging.
- Can make a clear case for content decisions
dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca‑Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers.
Product
Our Product team owns the vision, strategy and roadmap for the dunnhumby platform - the data, science and software that powers retailers and brands around the world.
We work at the intersection of customer data, AI, and commercial impact, building products that turn insight into measurable growth.
We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process - please let your recruiter know what adjustments would help.
UK benefits
- Hybrid Working: We operate a hybrid working approach, as well as early Friday finishes.
- Flexible Benefits Allowance: Can be used towards selected benefits, with any remaining unused allowance paid into salary or towards pension contributions.
- Healthcare & Protection: Private Medical cover through Vitality (including the option to add partner and/or dependents), Healthcare Cash Plan, Life Assurance cover, Income Protection, Critical Illness cover and access to employee assistance support services.
- Pension: Aviva pension scheme with up to 7.5% employer matching.
- Leave Policies: 25 days annual leave (which increases over time) plus bank holidays, the option to purchase additional leave, and your birthday/name day off. We also offer a range of family leave benefits.
- Our approach to Flexible Working At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
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Content Design Lead in City of Westminster employer: dunnhumby Ltd.
At dunnhumby, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our hybrid working model allows for flexibility while our commitment to employee growth ensures that you will have access to continuous learning opportunities and career advancement. Join us in our vibrant office, where your contributions directly impact our clients and the retail landscape, making every day meaningful and rewarding.
