At a Glance
- Tasks: Lead sales strategy for two iconic Scottish hotels and drive revenue growth.
- Company: Join Crerar Hotels, a team that values its people and delivers amazing experiences.
- Benefits: Instant access to wages, health rewards, career development, and exclusive discounts.
- Other info: Work in breathtaking locations with fantastic training and progression opportunities.
- Why this job: Make your mark in luxury hospitality and shape the future of our hotels.
- Qualifications: Proven sales success in hospitality and strong networking skills.
This is a career-defining role where you’ll have the freedom to shape and lead the sales strategy across two iconic Scottish hotels. It’s an exciting opportunity for someone who wants to make their mark, grow with the business, and be part of an inspiring journey as we continue to expand our reach in the luxury leisure, corporate, and MICE markets.
Role Overview
As Cluster Sales Manager, you will be responsible for driving revenue, building strong client relationships, and maximising market opportunities across both properties.
You will focus on new business development, key account management, and creating strategic partnerships across leisure, MICE, corporate, and special events markets.
This role offers the flexibility and autonomy to create and implement your own strategies, working closely with the events teams, General Managers and group marketing and commercial teams to deliver exceptional results.
Key Responsibilities
- Develop and implement proactive sales strategies for both hotels across leisure, corporate, MICE, and event markets.
- Identify and secure new business opportunities through networking, sales calls, attending trade shows, exhibitions, and client meetings.
- Manage key accounts, build long-lasting relationships, and grow revenue from existing clients.
- Conduct regular sales activity: site visits, presentations, client entertainment, and familiarisation trips.
- Collaborate with marketing teams to ensure alignment between sales campaigns and marketing initiatives.
- Prepare and deliver detailed sales reports, revenue forecasts, and pipeline updates.
- Represent the hotels at networking events, trade fairs, and exhibitions nationally and internationally where appropriate.
- Work with operations teams to ensure the seamless delivery of client expectations.
- Monitor competitor activity and market trends, adjusting strategies as needed.
- Lead sales projects and promotions to maximise occupancy and revenue, especially during key seasons.
About You
We are looking for a proactive, confident, and ambitious sales professional who is ready to take ownership of this cluster role.
You will be an excellent communicator, passionate about luxury hospitality, and motivated by targets and success.
You’ll ideally have:
- A proven track record of sales success in the hospitality sector.
- Cluster or multi-property experience (ideal but not essential).
- Experience working across MICE, leisure, and corporate sales markets.
- Strong networking skills and ability to build credible relationships at all levels.
- Exceptional presentation and negotiation skills.
- Highly self-motivated with an entrepreneurial spirit and strong business acumen.
- Ability to work independently and as part of a wider commercial team.
- Flexibility to travel between properties and occasionally beyond.
Why Work with Us?
At Crerar Hotels, we truly value our team, and that’s why we offer:
- Wagestream – Get instant access to your earned wages when you need them.
- YuLife – Enjoy health and well-being rewards, Employee Assistance Programme (EAP), and Virtual GP appointments.
- Echo – Our brand-new communications platform keeps you connected and engaged.
- Career Development – We invest in our people with fantastic training and progression opportunities.
- Employee recognition and reward scheme – celebrating anniversaries from 1 year onwards with incredible awards, vouchers and extra holiday days.
- Exclusive Discounts – Stay, dine, and relax at our beautiful hotels at special team rates.
- Work in Breathtaking Locations – From the Scottish Highlands to coastal escapes, our hotels are truly spectacular!
Be Part of Something Special.
Come and join a team that cares about its people and delivers amazing experiences every day. Apply now and start your journey with Crerar Hotels!
Cluster Sales Manager employer: Dunkeld House Hotel
At Crerar Hotels, we pride ourselves on being an exceptional employer that values passion and dedication in the hospitality industry. Our commitment to employee growth is evident through our comprehensive training programmes and career development opportunities, alongside a supportive work culture that celebrates achievements and fosters teamwork. With breathtaking locations across Scotland and the Lake District, we offer not just a job, but a chance to be part of a community that creates unforgettable experiences for both guests and staff alike.
StudySmarter Expert Advice🤫
We think this is how you could land Cluster Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Cluster Sales Manager at Dunkeld House Hotel, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Dunkeld House Hotel. Tailor your message to explain why you’re drawn to them and how you can contribute as a Cluster Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Cluster Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Dunkeld House Hotel:When writing your cover letter, make sure to tailor your message specifically for Dunkeld House Hotel. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Dunkeld House Hotel
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Dunkeld House Hotel that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Dunkeld House Hotel that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Dunkeld House Hotel’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
