At a Glance
- Tasks: Create and manage engaging social media content for the University of Sheffield.
- Company: Join a world-class university with a vibrant and inclusive community.
- Benefits: Competitive salary, 38 days annual leave, and hybrid working options.
- Other info: Collaborate with inspiring students and academics in a dynamic environment.
- Why this job: Make an impact by connecting with diverse audiences and enhancing the university's reputation.
- Qualifications: Degree in Communications/Marketing or relevant experience; social media skills essential.
The predicted salary is between 27319 - 33951 £ per year.
The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.
The role of Social Media Executive requires an outward-facing, trend-aware expert in channel management, community building, and data-driven reporting. The role is part of the Social Media Team which enhances the University’s reputation by leading the strategic management, optimisation, and growth of our social media channels. The team engage diverse global audiences - including current and prospective students, staff, academics, funders, and policymakers - by ensuring our digital communities are vibrant, inclusive and engaging.
Working alongside a dedicated in-house creative team that delivers high-quality assets, the role will focus on distributing this content, fostering active digital communities, and analysing performance to maximise reach and engagement. You’ll work with colleagues to plan activity that is timely, innovative and relevant for our audiences, channels and objectives. You will also serve as a champion for best practices, aligning social media activity across the wider university community.
Main duties and responsibilities:
- Publish engaging high quality content for the University’s social media channels – primarily Instagram, LinkedIn and TikTok – in collaboration with creative content teams and other stakeholders.
- Coordinate day-to-day posting schedules ensuring timely and relevant updates that reflect key university news, campaigns and announcements.
- Write compelling, accessible and inclusive copy tailored to different audiences (students, staff, alumni, prospective students, industry partners).
- Support the implementation of the university’s social media strategy in line with institutional goals.
- Coordinate and evaluate social media campaigns for student recruitment, reputation and events.
- Support community management to ensure timely responses to content including comments and mentions, fostering positive engagement with the University’s key audiences.
- Identify and elevate reputational risks, sensitive issues or crises to senior colleagues.
- Track, analyse and report on social media performance using analytics tools, providing insight and recommendations to improve engagement and reach.
- Keep up to date with trends and platform developments.
- Coordinate key initiatives such as the student photographers.
- Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID.
- Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.
Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn’t match perfectly with this role’s criteria, your contribution is valuable, and we encourage you to apply.
Criteria:
- Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
- Experience working in a social or digital media role.
- Experience producing timely, effective and authentic social media content for specific audiences on Instagram, LinkedIn and TikTok.
- Excellent written and verbal communication skills, with the ability to adapt content/messaging for platforms and audiences.
- Experience in social media community management and listening including monitoring and identifying reputational risks.
- Familiarity with Meta Insights, LinkedIn, TikTok and YouTube Analytics.
- Strong organisational and time management skills, able to handle multiple projects and deadlines simultaneously.
- Ability to effectively communicate with internal and external stakeholders.
- Enthusiasm for staying updated with the latest social media platforms and trends.
- Understanding of the relevant audiences and demographic.
Grade: £27,319 - £31,236 per annum with the potential to progress to £33,951 per annum through sustained exceptional contribution.
Work arrangement: Full-time, Hybrid
This role does not meet the criteria for Skilled Worker sponsorship under the UK Visa & Immigration points‑based system.
Social Media Executive in Sheffield employer: Dunhillmedical
The University of Sheffield is an exceptional employer, offering a vibrant academic environment where innovation in teaching and research thrives. With a strong commitment to employee development, you will have access to numerous growth opportunities, collaborative projects, and a supportive community that values inclusivity and excellence in education. Located in a dynamic city known for its rich culture and student-friendly atmosphere, this role as a Lecturer in Business Analytics promises not only professional fulfilment but also a rewarding lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dunhillmedical and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dunhillmedical are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dunhillmedical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dunhillmedical. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dunhillmedical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dunhillmedical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dunhillmedical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dunhillmedical
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dunhillmedical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dunhillmedical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
