Content Marketing Executive in Sheffield

We offer a range of benefits including a competitive annual leave entitlement, a generous pension scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts and more.

This Content Marketing Executive role supports delivery of audience‑first written content that is tailored for channels such as email, advertising, social media and print. The role is part of our Marketing team and will be responsible for creating and proof‑reading copy for a variety of audiences including prospective students, academics and external stakeholders. It requires a highly‑motivated creative writer who can write engaging and effective content and bring forward ideas to develop existing communications to better meet audience needs. The role plays a key part in understanding and implementing the University’s tone of voice and will be confident in planning and delivering prospective student email campaigns. In return, they will work collaboratively with inspiring students and academics to enhance the University’s global reputation.

Main duties and responsibilities

• Write inspiring and informative copy for email, web, social and print which aligns with the information needs of audiences at various points in their journey.
• Continuously work with and implement our tone of voice which reflects the personality and values of the University.
• Interpret content/information needs from different areas of the university and collaborate with peers to develop content that best resonates with audiences.
• Apply effective project management skills to ensure successful timely delivery of multiple requests for creative copy.
• Act as proof‑reader and an “extra pair of eyes” across the department.
• Populate templates with agreed messaging, working closely with Recruitment Development and Marketing teams to align with planned marketing activity and the technical requirements of our CRM systems.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID.
• Any other duties as required including attendance at events and other critical business activity throughout the year, including evenings and weekends.

Person Specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn’t match perfectly with this role’s criteria, your contribution is valuable, and we encourage you to apply. Please reference the application criteria in the application statement when you apply.

Criteria

• Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
• Experience in writing excellent content for a wide range of assets and platforms including digital, social, email and print.
• Experience of adapting content to different audiences.
• A creative and design‑led approach, alongside excellent copy‑writing skills.
• Effective project management skills with the ability to manage a myriad of projects and prioritise accordingly.
• Excellent interpersonal and collaboration skills, with the ability to communicate confidently verbally and in written format.
• Experience of working with Customer Relationship Management (CRM) systems.
• Understanding of the relevant audiences and demographic.
• Excellent proof‑reading skills and experience of proofreading tools.
• Excellent IT skills including Microsoft and Google packages.