At a Glance
- Tasks: Lead the visual identity and brand image of dunhill globally, driving innovative visual storytelling.
- Company: Join a luxury fashion brand known for its rich heritage and commitment to excellence.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment that values diversity, empathy, and innovation.
- Why this job: Shape the future of luxury branding and work with world-class creative talent.
- Qualifications: Proven leadership in visual direction within luxury fashion and a strong creative vision.
The predicted salary is between 80000 - 100000 £ per year.
Reporting to the Chief Marketing Officer, the Image Director is responsible for defining, shaping, and elevating the overall visual identity and brand image of dunhill globally. This strategic role involves providing visionary leadership to the Art Direction team and broader creative functions, ensuring all visual content and collateral consistently reflects and enhances the brand's luxury positioning and narrative.
The Image Director will drive the strategic direction for all visual communications, from conceptualisation through to execution across all platforms and touchpoints, fostering high-level relationships with world-class creative talent and collaborating extensively with internal and external stakeholders to deliver impactful, innovative, and on-brand visual experiences. This role ensures the strategic alignment of all visual projects with business objectives, managing resources and budgets to achieve exceptional creative outcomes.
- Define and evolve the global visual strategy and brand image in close collaboration with the CCO and CMO, ensuring alignment with overall brand vision and business objectives.
- Provide visionary leadership and strategic direction for all visual content, including campaigns, digital platforms, retail environments, and experiential activations.
- Lead the conceptualisation and development of groundbreaking visual narratives across all media (photography, film, digital art, design), pushing creative boundaries while maintaining brand integrity.
- Drive innovation in visual storytelling and content creation, identifying emerging trends and technologies to elevate dunhill's presence and engagement.
- Cultivate and manage high-level relationships with world-renowned photographers, directors, stylists, and other creative partners, ensuring access to top-tier talent for all projects.
- Oversee the strategic allocation and optimisation of creative budgets and resources, ensuring maximum impact and efficiency across all visual initiatives.
- Mentor, inspire, and develop the Art Department and broader creative teams, fostering a culture of excellence, innovation, and continuous improvement.
- Act as the ultimate guardian of the dunhill brand's visual identity, ensuring consistency, quality, and appropriate representation across all global touchpoints and communications.
- Establish and maintain strategic partnerships across all internal departments (Marketing, Merchandising, Retail, Digital) to ensure cohesive and integrated visual strategies.
- Provide expert strategic and creative counsel on all visual briefs, guiding the team from concept through to flawless execution.
- Develop and implement best-in-class approaches for content capture, production, and distribution, including major events, global campaigns, and digital-first initiatives.
Proven track record of strategic leadership in visual direction and brand image development within the luxury fashion sector, with a global perspective. Exceptional creative vision and an elevated aesthetic sensibility, deeply aligned with dunhill's heritage and future direction. Demonstrated ability to define and execute a compelling visual strategy that resonates with target audiences and drives brand equity. Superior leadership and team development skills, with experience inspiring, mentoring, and managing high-performing creative teams. Extensive network of top-tier creative talent (photographers, directors, stylists, agencies) and a proven ability to forge strategic partnerships. Expertise in strategic budget planning, allocation, and financial oversight for large-scale creative productions. Outstanding executive-level communication, presentation, and negotiation skills, capable of influencing and engaging diverse stakeholders. Highly strategic and conceptual thinker with the ability to translate business objectives into innovative visual solutions. Proactive, resilient, and adaptable leader capable of navigating complex challenges and driving creative excellence under pressure. Deep understanding of luxury market trends, consumer behaviour, and digital innovation in visual content.
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential. We value freedom, collegiality, loyalty, and solidarity. We foster empathy, curiosity, courage, humility, and integrity. We care for the world we live in.
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team & Senior HR Manager
- Interview with the Chief Marketing Officer
- Interview with the Creative Director
Image Director employer: dunhill
At dunhill, we pride ourselves on being an exceptional employer that champions creativity and innovation within the luxury fashion sector. Our collaborative work culture fosters a sense of belonging and encourages personal growth, providing employees with unique opportunities to lead groundbreaking visual projects while working alongside world-class talent. With a commitment to diversity and a focus on nurturing untapped potential, we empower our team members to thrive in a dynamic environment that values freedom, loyalty, and integrity.
StudySmarter Expert Advice🤫
We think this is how you could land Image Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dunhill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dunhill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dunhill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dunhill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Image Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dunhill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dunhill:Show us that you’ve done your homework! In your application, briefly mention what you admire about dunhill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dunhill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dunhill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dunhill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
