At a Glance
- Tasks: Create compelling copy that defines and elevates the dunhill brand voice across global marketing.
- Company: Join a prestigious luxury brand known for its craftsmanship and innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and enjoy a dynamic, fast-paced work environment.
- Why this job: Be the voice of a luxury brand and shape narratives that resonate with discerning clients.
- Qualifications: Proven copywriting experience in luxury or premium menswear sectors.
The predicted salary is between 45000 - 55000 £ per year.
HOW WILL YOU MAKE AN IMPACT?
dunhill is seeking a highly accomplished and strategic Senior Copywriter, Brand & Editorial, to help define, protect, and evolve the House voice across all global marketing and communications.
This pivotal role will be responsible for delivering refined, accurate, and distinctive copy that resonates with our discerning male clientele and elevates the Maison's narrative across every touchpoint.
Brand Voice Guardianship
Act as the primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal.
Strategic Content Creation
Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives.
Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience.
Produce high-quality copy for a wide range of channels, including
- Digital
- Campaigns
- Retail & Clienteling
- Events & PR
- Internal
- Narrative Translation
Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning.
Editorial Leadership
Help develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence.
Cross-Functional Collaboration
Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives.
Quality Control & Refinement
Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders.
Ensure all written materials reflect the House’s exacting standards of precision, restraint, craft, and quality.
Global Adaptation
Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity.
Project Management
Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and the ability to prioritize effectively while maintaining the highest editorial standards.
SEO Integration
Integrate SEO best practices into content creation to enhance online visibility and search engine ranking, where appropriate.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- The successful candidate will be both a precise writer and a strong editorial thinker, able to move confidently between elevated brand storytelling, intricate product detail, compelling commercial messaging, and fast-turnaround channel copy.
- Proven experience as a Copywriter, with a significant portion dedicated to the luxury, premium menswear, or high-end lifestyle sector.
- Demonstrable experience within a luxury Maison, premium menswear brand, editorial platform, creative agency, or global retail business.
- A strong portfolio showcasing exceptional creative writing skills, a sophisticated understanding of luxury brand communication, and experience writing for a discerning male audience.
- Familiarity with tailoring, leather goods, accessories, hard luxury, or craft-led product storytelling is highly advantageous.
- Extensive experience supporting global campaigns, seasonal launches, and developing brand guidelines.
- Proven experience working with regional teams and adapting copy for international markets.
• Skills & Competencies
- Exceptional writing, editing, and proofreading skills with an impeccable eye for detail, grammar, and stylistic consistency.
- A deep understanding of luxury brand positioning, storytelling, and the ability to evoke emotion, desire, and aspiration through words.
- Strong editorial thinking, with the ability to balance elevated brand narratives with precise product details and commercial messaging.
- Ability to translate complex brand concepts and product features into clear, concise, and engaging content across diverse channels.
- Strong creative thinking and conceptualization abilities, with a knack for developing compelling headlines and taglines.
- Proficiency in SEO best practices for content creation.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders at all levels.
- Strong organizational skills and the ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced, high-pressure global environment.
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
- We value freedom, collegiality, loyalty, and solidarity
- We foster empathy, curiosity, courage, humility, and integrity
- We care for the world we live in
- Your Journey With Us
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the Senior HR Manager
- #J-18808-Ljbffr
Copywriter employer: dunhill
Dunhill is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters creativity and innovation. Employees benefit from comprehensive growth opportunities, including professional development and mentorship programmes, all while being part of a prestigious brand known for its commitment to excellence in luxury menswear. Join us to make a meaningful impact on our seasonal Ready-to-Wear collection and thrive in an environment that values initiative and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dunhill and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dunhill are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dunhill on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dunhill. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dunhill. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dunhill:Show us that you’ve done your homework! In your application, briefly mention what you admire about dunhill’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dunhill
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dunhill will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dunhill, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
