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- Tasks: Drive sales and marketing strategies to boost occupancy and revenue for a unique rural venue.
- Company: Join a charity-driven organisation transforming a beautiful 15-acre site into a thriving sanctuary.
- Benefits: Enjoy a competitive salary, flexible working options, and the chance to make a real impact.
- Other info: Opportunity for commercial autonomy and creative freedom in a supportive environment.
- Why this job: Be part of a mission to create memorable experiences while developing your career in hospitality.
- Qualifications: Experience in hospitality or charity trading, with strong skills in digital marketing and sales.
The predicted salary is between 30000 - 35000 £ per year.
Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: £30,000- £35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors
The Mission
To transform a 15 acre rural site with an indoor pool into a thriving, financially sustainable sanctuary. This role is central to delivering the commercial engine that makes the mission possible.
The Role Purpose
To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings. The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.
Key Responsibilities
- Revenue Generation and Lead Conversion
- Full House Equivalent (FHE) tracking: Manage the Breakeven Basket and deliver 103 full-site days per year
- Segmented value propositions: Lead and refine messaging for four core markets: Faith Schools, Private Hire, Wellness
- Midweek profit growth: Target corporate retreats and Work from Hotel style bookings to maximise midweek utilisation
- Digital and Channel Management
- OTA performance management: Oversee Airbnb and Booking.com listings for The Stables, balancing commission risk against yield
- Direct booking conversion: Design and implement return-stay incentives to reduce reliance on third-party platforms
- Content and storytelling: Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors
- Commercial Analysis and Yield
- TRevPAG growth: Drive an increase of £2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
- Yield management support: Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods
- Relationship and Community Management
- Church and mission-led partnerships: Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
- Under-capacity risk reduction: Actively minimise bookings below 70% occupancy in The Stables to prevent net losses
- Duty Manager Responsibilities
- Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
- Act as the primary on-call contact, including: Guest check-ins, Site security, Emergency response (fire and pool safety), Maintaining a warm, home from home hospitality experience
Performance Indicators (KPIs)
- Primary KPI: Achievement of 103 Full House Equivalent (FHE) days
- Secondary KPI: 15% conversion of OTA guests to direct bookers
- Tertiary KPI: Average TRevPAG uplift of £2.00+ per guest
The Ideal Candidate
Experience
- Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
- Proven management of Online Travel Agencies such as Airbnb and Booking.com
- Demonstrated success converting third-party bookings into direct relationships
- B2B and group sales experience, ideally across: Primary and junior schools, Church or faith-based organisations, Retreat leaders and wellness facilitators
- Experience operating within high fixed-cost or daily burn financial models
Skills and Capabilities
- Yield and pricing strategy, including dynamic pricing and midweek offers
- Strong analytical ability, confident working with metrics such as FHE and TRevPAG
- Content marketing and visual storytelling (video, photography, social media)
- SEO and digital strategy, including niche and regional search terms
- CRM thinking and lead nurture processes for cyclical and repeat bookings
Benefits and What Makes This Role Different
- A genuine strategic mandate: This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
- A unique asset base: 15 acres of countryside plus a highly sought-after indoor pool
- Commercial autonomy: Ownership of the TRevPAG agenda, with freedom to create new revenue streams
- Flexible working: While site presence is essential for storytelling and relationships, the role supports modern hybrid working.
Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.
Sales and Marketing Manager in London employer: Dunfield House
Contact Detail:
Dunfield House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and sales sectors. Attend local events or join online groups where you can meet potential employers or industry peers. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your achievements in revenue generation and digital marketing. Use visuals and data to tell your story. This will make you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Dunfield House, and express your interest. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in being part of our mission. Let’s get you on board!
We think you need these skills to ace Sales and Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in hospitality and sales. We want to see how your skills align with our mission to transform the site into a thriving sanctuary.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your ability to drive revenue and manage bookings. Numbers speak volumes, so include any KPIs you've hit in previous roles!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with our community and tell our story, so don’t be afraid to show us who you are!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Dunfield House
✨Know Your Numbers
Make sure you’re familiar with key metrics like Full House Equivalent (FHE) and TRevPAG. Be ready to discuss how you've used these in past roles to drive revenue and occupancy. This shows you understand the commercial side of the position.
✨Showcase Your Storytelling Skills
Prepare examples of how you've created compelling content for marketing purposes. Whether it’s through social media, photography, or video, demonstrate your ability to differentiate a venue and attract bookings through engaging storytelling.
✨Understand the Market Segments
Research the four core markets mentioned in the job description: Faith Schools, Private Hire, Wellness, and Midweek bookings. Be ready to discuss tailored strategies for each segment and how you would approach lead conversion and relationship management.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific situations, such as managing under-capacity risks or responding to emergencies as a Duty Manager. Think through your past experiences and be prepared to share how you’ve successfully navigated similar challenges.