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For Companies At a Glance
- Tasks: Drive bookings and revenue for a unique countryside venue with an indoor pool.
- Company: Dunfield House, a charity-operated sanctuary in Herefordshire.
- Benefits: Competitive salary, flexible working, and autonomy to shape marketing strategies.
- Other info: Join a mission-driven team focused on sustainability and community engagement.
- Why this job: Make a real impact on a thriving community space while enjoying a dynamic work environment.
- Qualifications: Experience in hospitality, online travel agencies, and B2B sales preferred.
The predicted salary is between 30000 - 35000 ÂŁ per year.
Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: ÂŁ30,000- ÂŁ35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors
The Mission
To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary. This role is central to delivering the commercial engine that makes the mission possible.
The Role Purpose
To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings. The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.
Key Responsibilities
- Revenue Generation and Lead Conversion
- Full House Equivalent (FHE) tracking: Manage the Breakeven Basket and deliver 103 full-site days per year
- Segmented value propositions: Lead and refine messaging for four core markets: Faith | Schools | Private Hire | Wellness
- Midweek profit growth: Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation
- Digital and Channel Management
- OTA performance management: Oversee Airbnb and Booking.com listings for The Stables, balancing commission risk against yield
- Direct booking conversion: Design and implement return-stay incentives to reduce reliance on third-party platforms
- Content and storytelling: Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors
- Commercial Analysis and Yield
- TRevPAG growth: Drive an increase of ÂŁ2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
- Yield management support: Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods
- Relationship and Community Management
- Church and mission-led partnerships: Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
- Under-capacity risk reduction: Actively minimise bookings below 70% occupancy in The Stables to prevent net losses
- Duty Manager Responsibilities
- Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
- Act as the primary on-call contact, including:
- Guest check-ins
- Site security
- Emergency response (fire and pool safety)
- Maintaining a warm, “home from home” hospitality experience
Performance Indicators (KPIs)
- Primary KPI: Achievement of 103 Full House Equivalent (FHE) days
- Secondary KPI: 15% conversion of OTA guests to direct bookers
- Tertiary KPI: Average TRevPAG uplift of ÂŁ2.00+ per guest
The Ideal Candidate
Experience
- Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
- Proven management of Online Travel Agencies such as Airbnb and Booking.com
- Demonstrated success converting third-party bookings into direct relationships
- B2B and group sales experience, ideally across:
- Primary and junior schools
- Church or faith-based organisations
- Retreat leaders and wellness facilitators
- Experience operating within high fixed-cost or “daily burn” financial models
Skills and Capabilities
- Yield and pricing strategy, including dynamic pricing and midweek offers
- Strong analytical ability, confident working with metrics such as FHE and TRevPAG
- Content marketing and visual storytelling (video, photography, social media)
- SEO and digital strategy, including niche and regional search terms
- CRM thinking and lead nurture processes for cyclical and repeat bookings
Benefits and What Makes This Role Different
- A genuine strategic mandate: This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
- A unique asset base: 15 acres of countryside plus a highly sought-after indoor pool
- Commercial autonomy: Ownership of the TRevPAG agenda, with freedom to create new revenue streams
- Flexible working: While site presence is essential for storytelling and relationships, the role supports modern hybrid working.
Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.
Sales Manager Online Marketing (m/w/d) in Kington employer: Dunfield House
Contact Detail:
Dunfield House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager Online Marketing (m/w/d) in Kington
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and marketing sectors. Attend local events or webinars to meet potential employers and showcase your passion for the role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Sales Manager Online Marketing. Highlight your successes in revenue generation and lead conversion to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales Manager Online Marketing (m/w/d) in Kington
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Manager role. Highlight your experience in online marketing and how it aligns with our mission to boost occupancy and revenue.
Showcase Your Achievements: We love seeing quantifiable results! Include specific examples of how you've successfully managed OTA listings or increased direct bookings in your previous roles. Numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with our community and create a warm, welcoming atmosphere, so don’t be afraid to show us who you are!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Dunfield House
✨Know Your Numbers
Familiarise yourself with key performance indicators like Full House Equivalent (FHE) and TRevPAG. Be ready to discuss how you’ve used these metrics in past roles to drive revenue and occupancy rates.
✨Showcase Your Digital Savvy
Prepare examples of how you've managed Online Travel Agencies like Airbnb and Booking.com. Highlight any successful strategies you've implemented for direct booking conversions and content marketing that set your previous venues apart.
✨Demonstrate Your Community Engagement
Think about how you've built relationships within the community or with specific market segments, such as schools or faith-based organisations. Be ready to share stories that illustrate your ability to create partnerships that benefit both parties.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific situations, like managing under-capacity risks or responding to emergencies. Prepare thoughtful responses that reflect your leadership style and commitment to maintaining a warm hospitality experience.